Internal Communication Tools in Textile Industry

Topics: Textile manufacturing, Textile industry, Textile Pages: 9 (3063 words) Published: April 17, 2011
Internal Communication Tools in Textile Industry

Professor: Dr. Karla Back
Author: Hao Pei
11/20/2010
Contents:
Chapter 1: Introduction………………………...…………………………………….…3 Chapter 2: Background……………………………………………………...……........3
2.1 Textile Industry Background…………………...………………………….3 2.2 The Author’s Background…………………………………..………...…...4 Chapter 3: Key Learning………………………………………………..………………4 Chapter 4: Contemporary Internal Communication Tools in Organizations………5

4.1 Meetings…………………………………………………………….……….5
4.2 Electronic Communication…………………………………………………6
4.3 Other Communication Methods…………………………………...………7 Chapter 5: The Strategy to adapt the Tools to the Textile Organizations………...8 5.1 The Comparison of each Media Tool…………………..………………...8 5.2 The Procedure of the Strategy…………………………...…………...…..9 5.2.1 Identify the Communication Goal and the Environment……..9 5.2.2 Map a new Organization Chart………………..……………......9 5.2.3 The Tele-Conference and Mobile Phone……………….....…10

5.3 The Timeline of the Strategy……………………………..………………11 5.4 The Monthly Budget Changes of the Expense…………………….…..12 Chapter 6 Summary and Conclusion………………………………………………..12 Appendix A…………………………………………………………………………..…13 Appendix B……………………………………………………………………………..14 Work Cited……………………………………………………………………………...15

Chapter 1: Introduction
Internal communication is an “essential element in business mix” (Mounter & Smith, 2008). The effective channels of communicating with employees and supervisors are significant in realizing the business goals and establishing a harmonious work environment. It may be linked with ‘change management’, ‘transformation’ or ‘reputation management’ (Quirke, 2008). The paper will making comparisons among different internal communication tools and analyze the feasibility, functionality and effectiveness in the background of textile industry. Considering the textile industry is a labor-concentrated and a rather older industry, some new strategies will be put forward to merge communication tools into the industry. In the later part, the future perspectives of the communication channels in the field of textile will be predicted based on some assumptions and the observation of the current trends. Chapter 2: Background

2.1 Textile Industry background
Textile industry is a labor concentrated industry which is prosperous in areas of large populations. For the reason that textile materials are low cost but intensive labor involved, the industry pursues “quick returns and small margins” (Lee & Harvie, 2002). In recent years, the boom of new technologies brings a lot of multifunctional textile machines which take the place of many manual labors. These machines are adept in system work such as production, waste water disposal, quality control and automatic packaging; some of them are computer based (Hayes, 2008). Thus, a new layer of workers exist to operate the machines and analyze the statistics. Like Avondale Mills, a lot of textile companies and factories have claim bankruptcy during the recent economic recession (Anandjiwala, 2007). Many employees and unions stand out to resist the cutting down of wages and lay off plans. As a result, more than some mergers and goals alterations, many companies decide to enhance the effectiveness of communications inside the organizations to help restructure the management. Moreover, the industry is still using some old communication methods like meetings and phone calls which involves a considerable cost. 2.2 The author’s background

As a former student of Donghua University, the most famous textile institutes in Asia, I have been exposed to the business and dug deeply in the research of textile organizations (Appendix A-1). Otherwise, my family is running business in textile industry. Although they are not operating as a family firm, the members serve in supply, sales agency, marketing, relevant government departments and some correlating industries like apparels. I have the access to the...
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