Customer Satisfaction

A STUDY ON CUSTOMER SATISFACTION ABOUT THE SERVICE RENDERED BY THE TRUE SAI WORKS WITH REFERENCE TO PASSENGER CARS IN SALEM CITY

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Submitted to The True Sai Works, Salem.
Requirement for the award of degree of
Bachelor Of Business Administration
(B.B.A.)

Submitted by
N.NIZAR AHAMED
(Regd. No; 07AHA1488)

Under the guidance of

Mr. C.Mugunthan, M.com., M.Phil.,
(Head of the Department-Management)

SALEM SOWDESWARI COLLEGE (SFC)
Affiliated to Periyar University,
Salem-636010.

ACKNOWLEDGEMENT

I own by sincere gratitude and take great pleasure it thanking all those personalities who have helped me to under go my project work in the “The True Sai Works, Salem”.

I sincerely thank ‘SEVA RATNA’ Dr. J.K.K. ANGAPPA CHETTIAR, Ph.D., Correspondent of Salem Sowdeswari College of Arts & Science.

I sincerely thank to Dr. V. SINGARAM, M.A., B.Ed., M.Phil., Ph.D., Principal and Thiru. P. SURESH, M.Sc (Comp. Sci.)., M.Phil., Deputy Faculty In-Charge of Salem Sowdeswari College of Arts & Science.

I sincere thank to Mr. C. MUGUNTHAN, M.Com., M.Phil., Head of the Department(HOD) of Management department, Salem Sowdeswari College (SFC), for giving me the valuable guidance to let me through the process of preparation of this project report with its multifarious aspects.

I would like to thank Mr. S. E. PALANIVEL, Managing Director of The True Sai Works, Salem, who gave me this kind of opportunities to do the project work in their esteemed concern.

I would like to thank Mr. P. THANGAVEL, B.E., General Manager (service) of The True Sai Works, Salem, who have guided me to do this project.

I would like to thank Mr. L.BABU, D.M.E., MBA., Customer Relations Manager of The True sai Works, Salem, who have guided me to do this project.

I express my thanks to Mr. M. SURESH, General Manager (Sales), who have guided me to do this project.

Last but not least, my heartful