Sales Promotion Activity, Research Paper

Topics: Retailing, Consumer behaviour, Mobile phone Pages: 52 (8556 words) Published: October 17, 2012
A Project Report submitted in fulfillment of the requirement for the award of the degree of MASTERS IN MARKETING MANAGEMENT

Submitted By:
Abhishek Hamilton
M.M.M (Sem-3)

Under the guidance of
Prof. Milan Marathe

Submitted To: University OF Pune


This is to certify that the Project Report entitled A STUDY ON “CONSUMER BUYING BEHAVIOUR” AT “THE MOBILE STORE” Russel Chowk, Jabalpur (M.P) submitted in partial fulfillment of the requirement of M.M.M degree from Sinhgad Institute of Management, Pune in record of bonofide project study work carried out by Abhishek Hamilton under my supervision and guidance.

Mr. Vikas Dubey



I, Abhishek Hamilton hereby declare that the project report entitled “CONSUMER BUYING BEHAVIOUR” AT “THE MOBILE STORE” under the guidance of Mr. Milan Marathe submitted in partial fulfillment of the requirements of M.M.M degree from University Of Pune in record of bonofide project study work carried out at Singhad Institute Of Manegement ( PUNE)

The project or any part of it has not been previous submitted for any degree.


I am very glad to take this opportunity of expressing my gratitude and heartily thanks to my entire supporter those who have helped/ guide me directly as well as indirectly during the completion of my entire project work. .


As student of management, I am encouraged by the growth and rapid development taken place in technological sector, in India. Still recently, management is growing keeping in mind the ever development field of management and great demand for marking in our country, the university has arranged specialization program in many field of management.

Thus, it is our moral and obligatory duty to take this part of our studies with great enthusiasm and seriousness and give it the due importance. The report gives information about customer satisfaction level. The report contains graphical representation & interpretation with each graph and charts.

For the preparation of this report, I have used simple random sampling method for our survey. I have taken guidance from the STORE MANAGER of “THE MOBILE STORE” by MR. VIKAS DUBEY. This training proved to be an experience, which is requiring becoming a true student of management & administration.


|Chapters | Details |Page. | | | |No | |1. |Introduction | | |2. |Conceptual Strategies | | |3. |Research Methodology | | |4. |Data Analysis | | |5. |Findings And Suggestions | | | |Annexure | | | |Photographs...
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