Mother Dairy

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  • Topic: Milk, Dairy product, Dairy
  • Pages : 17 (3518 words )
  • Download(s) : 454
  • Published : September 9, 2012
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A
SYNOPSIS
ON
“SCOPE OF POLY PACKING OF PRODUCT OF MOTHER DAIRY”
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SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD

OF

BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY
ANSHU TYAGI
ROLL NO – 9052539
BBA-VITH SEMESTER

INSTITUTE OF MANAGEMENT & RESEARCH GHAZIABAD

CONTENTS

• PREFACE
• ACKNOWLEDGEMENT
• DECLARATION
• CERTIFICATE FROM ORGANIZATION
• CERTIFICATE FROM INSTITUTE
✓ INTRODUCTION OF COMPANY
✓ COMPANY PROFILE
✓ RESEARCH METHODOLOGY
✓ DATA ANALYSIS
✓ FINDINGS & RECOMMENDATIONS
✓ LIMITATIONS
✓ CONCLUSION

BIBLIOGRAPHY
APPENDIX

ACKNOWLEDGEMENT

First of all, I would like to thank the Almighty, for giving me Strength and Perseverance to do this project.

I would like to convey my sincere gratitude to Mr.SANDEEP GHOSH Head M.S.O Mother dairy who permitted me to carry on my project work in their organization.

I express my deep sense of gratitude to Mr.V.S.CHAUHAN, Regional Manager, Mother dairy, my guide, for his help & kind guidance.

I am also grateful to Mr. SIDARTHA, Area sales officer, who has spent his precious time to interact with me.

I Thank My Parents, who are the backbone behind my Deeds.

INTRODUCTION
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Milk, one of the most nutritious beverages that you and your family can enjoy, makes a contribution to children’s diet. In addition to calcium, it provides other 8 important nutrients. Over the 70 percent calcium in our food supply comes from milk and dairy food. Without milk on the menu, it’s unlikely that kids will meet their daily calcium needs. Further minerals like phosphorous, sodium, potassium and magnesium are also present in appreciable quantities. Milk provides considerable quantity of thiamine, riboflavin, niacin, pyridoxine, biotin, folic acid, vitamin B12 etc. apart from vitamin C.

Milk is the most widely used commodity in most of the households. Although people use it daily for drinking or making tea or coffee. Earlier milk used to available in loose form delivered by the milkman. The quality of milk was not guaranteed, also adulteration was an issue. Due to the fast expansion of cities and lack of time with the people, poly pack milk is fast gaining precedence. Also the quality of milk is assured by the selling company. The quality is in accordance with the norms of FAO (FOOD AND AGRICULTURAL ORGANISATION) which takes care of the quality of food products sold all over the world. This industry has a largest market. So it’s marketing is playing a major role in this organization. In this business competition is more. Think about the competition the company launches the project. HOME DELIVERY OF POLY PACK MILK. The research is proposed to be conducted as follows, with the following concepts, properties and attributes to be researched.

Two different questionnaires will be administered – one generic, exploring usage and attitudes of the customer towards milk, while another will be retailer questionnaire to basically look which brand is more accepted by the consumer in the particular area. Generally due to paucity of time people prefer home delivery and milk is such an item that every one needs every day.

The project is on free home delivery of poly pack milk. We have covered 4 areas in Ghaziabad (Vaishali, Vasundra, Kaushambi, and Shalimar garden). Basically these areas are dominant by nuclear families living in apartments and mainly comprises of working class. So the concept of home delivery becomes very successful in these areas. We have surveyed 500 customers on various apartments like taste, quality, availability, price and reason for discontinuation of particularly mother dairy milk. The survey showed that the taste, quality, and availability are the important parameters.

Retailers selling Mother dairy’s milk were also surveyed. Most of the retailers were satisfied with the services (distributor, supply...
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