Rural Recruitment and Its Challenges for Birla Sunlife Insurance Co. Ltd.

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RURAL RECRUITMENT AND ITS CHALLENGES FOR BIRLA SUN LIFE INSURANCE COMPANY LTD. IN WEST MIDNAPORE DISTRICT OF WEST BENGAL

SUMMER TRAINING PROJECT REPORT PREPARED &

SUBMITTED BY:

Mr. Sukdev Barui

Department of Business Administration

ASSAM UNIVERSITY, Silchar

UNDER GUIDANCE OF:

Mr. Sumanta Ghosh
(Branch Manager, BSLI West Midnapore)
&
Mr. Shriram Laxman
(Regional Channel Distribution Manager
Birla Sunlife Insurance Co. Ltd
Zone-East 1)

DEPARTMENT OF BUSINESS ADMINISTRATION
SCHOOL OF MANAGEMENT STUDIES
ASSAM UNIVERSITY, SILCHAR
2009

DECLARATION:

I, hereby declare that the project report entitled ‘Rural Recruitment and its challenges for Birla Sun Life Insurance Company Ltd. in West Midnapore district of West Bengal’ is an original work.

To the best of knowledge and belief this project report or any part of it has not been submitted in any university or institutions for MBA or any other degree.

Date-

Place-

Sukdev Barui (3rd Sem)

Dept. of Business Administration

Assam University, Silchar

ACKNOWLEDGEMENT

Words are incapable of expressing the feelings of ineptness and gratitude that I feel, yet I take this opportunity to express heartfelt thanks to all those who supported and helped me in completion of the project successfully.

At the very beginning I am thankful especially to Mr. Sumanta Ghosh (Branch Manager, BSLI West Midnapore) who helped me by showing the path and motivated me to undertake and accomplish the project work.

I consider myself rather fortunate to have worked under the guidance of Mr. Shriram Laxman (BSLI) who took keen interest throughout my project and was always there with a helping hand in times of need.

My sincere gratitude to my respected teacher Professor R.K Raul, Head of the Department of Business Administration, Assam University, for his tireless inspiration and support which have made me understand the subject of the study in right perspective.

I am also thankful to my respondents who helped me to build up a fruitful database for my analysis.

For any error that remains, I of course stand personally responsible.

Sukdev Barui (3rd sem.)

Deptt. of Business Administration

PREFACE

In today’s competitive world professional management of an organization provide the cutting edge in the success of the organization. Managers who are professionally qualified manages the organization in a more professional way and the core of this qualification is an MBA degree.

The business management students are required to undertaken the project works on real life problems in business and industrial organizations. The object of the project works is to give the students an opportunity to develop their skills and apply management concepts and techniques to deal with management related problems.

This study was conducted for the partial fulfillment of the requirement of Master of Business Administration (MBA) in Assam University, Silchar.

Efforts have been made to make the study proper and concrete. In spite of it, if there are any lapses it is not deliberate but due to constraints. Concerted efforts were made to collect proper data and interact with the respondents.

The complete work was brought to this stage over a period of two months gathering data on the awareness level of...
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