Strategic Mgmt

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  • Topic: Retailing, Sampling, Jharkhand
  • Pages : 13 (3305 words )
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  • Published : March 11, 2013
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XAVIER INSTITUTE OF SOCIAL SEVICE, RANCHI

RETAIL MANAGEMENT ASSIGNMENT
ON
STUDY OF RETAIL STRUCTURE OF JHARKRAFT

PREPARED AND SUBMITTED BY: Nitesh Nayak (06) Kaustubh Kr.Jha (09)

Shouvik Bandyopadhyay (14)
Subhajit Saha (24)
Saurabh Kishore Jha (27)
Akanksha Tiwari (54)

CONTENTS:
SL.NO. TOPIC PAGE NO. 1 INTRODUCTION
2.1 ABOUT THE ORGANIZATION
2.2 ABOUT THE COMPETITORS
2.3 THE BUSINESS MODEL
2 RESEARCH METHODOLOGY
3.4 RESEARCH OBJECTIVES
3.5 RESEARCH METHODOLOGY
3.6 SOURCE OF DATA
3.7 SAMPLE SIZE
3.8 SAMPLING TECHNIQUES
3 OBSERVATION AND ANALYSIS
4.9 OBSERVATIONAL INFERENCES
4.10 QUESTIONNAIRE ANALYSIS
4 CONCLUSION
5.11 LIMITATION
5.12 CONCLUSION
5 RECOMMENDATION
6 ANNEXURE

ACKNOWLEDGEMENT

It gives us immense gratification to place on records our gratitude and sincere appreciation to each and every one of those who helped us in this endeavor. We extend our deep gratitude to the management of “Jharcraft”, who allowed us to carry on this study on their organization. We would like to extend our special thanks to Miss. Archana Shephali Kongari ( Marketing Manager) and other support staff at the various retail outlets of Jharcraft, who answered our queries sparing some time from their busy schedule. We would also like to extend our sincere thanks to our esteemed HOD & guide, Prof. A.R.Bodra for his continuous guidance, magnificent support & cooperation to initiate & carry out the study & illuminated us through his knowledge. I humbly acknowledge his affectionate guidance & constant encouragement. We would also like to thank our esteemed faculty Prof. Subhajit Bhattacharya, who guided & mentored us throughout this study and helped us to the best of his knowledge in carrying out this study. Last but not the least, we would again like to thank all the people who helped us in carrying this study in some way or the other & any omission in this brief acknowledgement does not mean lack of gratitude.

Date: 19th Oct, 2012 Group Members Place: Ranchi Nitesh Nayak (06) Kaustubh Kr.Jha (09)

Shouvik Bandyopadhyay (14)
Subhajit Saha (24)
Saurabh Kishore Jha (27)
Akanksha Tiwari (54)

EXECUTIVE SUMMARY
The project “Retail Management-Jharcraft” was initiated on 16th October, 2012 to study the logistics model and its various process along with promotional strategies. The project delves deeper and is illustrated with flowcharts and diagrams, how the overall process is accomplished i.e. from the sourcing of raw materials till the final delivery of the product. The information collected is ascertained with the financial implications to get a holistic view of the organization and its various functions. The project was carried out with the objective of trying to learn how a retail format under a government works. One such as jharkraft. Their business model, their logistics and supply chain, their methods of procurement of raw materials and their profit sharing and value delivery process. On conducting the project many interesting inferences were brought into light. The project report consists of many such observations and enquired approached to the various facets of retail management. There were several learning about the intricacies about the store layout,...
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