Consumer Behaviour Towards Cadbury Products

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PROJECT REPORT
ON

“CONSUMER BEHAVIOUR OF AIRTEL”
FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (2007-2009)

SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj

SUBMITTED BY: Shailendra Kumar MBA III SEM.

0702970003

ROLL NO.:

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KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY
(AFFILIATED TO U.P. TECHNICAL UNIVERSITY, LUCKNOW)

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CONTENTS
 ACKNOWLEDGEMENT  PREFACE  EXECUTIVE SUMMARY  OBJECTIVE OF THE STUDY  RESEARCH METHODOLOGY  INTRODUCTION  COMPANY PROFILE  FINDINGS AND ANALYSIS  SUGGESTIONS  SWOT ANALYSIS  RECOMMENDATION  LIMITATIONS  CONCLUSION  BIBLIOGRAPHY  QUESTIONNAIRE -- 4 -- 5 -- 7 -- 9 -- 11 -- 15 -- 30 -- 58 -- 68 -- 70 -- 74 -- 77 -- 80 -- 82 -- 84

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Acknowledg ement

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ACKNOWLEDGEMENT

I am sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mr. Chetan Kumar (Branch Manager), who has through his vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude, Krishna Institute of Engineering & Technology. I would hereby, make most of the opportunity by expressing my sincerest thanks to Mrs. Mani Tyagi and all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel for providing me the information.

(SHAILENDRA KUMAR BHARADWAJ)
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Prefac e

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PREFACE
I, Shailendra Kumar Bharadwaj, being a student of MBA, of KIET, Ghaziabad.

The project title “Consumer Behaviour of Airtel” is the analysis of the big scale sector of communication. This project involves the big scale level provided by Airtel to its customers. The survey was conducted so as to analyze the big scale sector prevailing in the current industry and the improvement that can be made upon it. Market research study has been conducted in order to bring out the picture of big scale sector that exists in this industry. The differences in service quality that exists in the market. What the customer’s preferences are provided by the Airtel?

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Executiv e Summar y
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EXECUTIVE SUMMARY
The project is an extensive report on how the Airtel company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the

introduction of the Airtel company. This report also contains the basic marketing strategies that are used by the Airtel company of manufacturing process, technology, production policy,

advertising, collaboration, export scenario, future prospect and government policies. The report includes some of the key salient features of market trend issues. In today’s world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Today’s market is enormously more complex. Hence forth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there.

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Objectiv e of the Study
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OBJECTIVE OF THE STUDY

1. To identify the difference in market performance of Airtel industry. 2. To study the market of Airtel Industry in big scale sector. 3. To compare various parameters of manufacturing process, technology, production policy, advertising, collaboration,

export scenario, future prospect and...
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