A Study on Market Potential of Jotun Paints

Only available on StudyMode
  • Topic: Marketing, Paint, Market segmentation
  • Pages : 38 (7226 words )
  • Download(s) : 44
  • Published : April 29, 2013
Open Document
Text Preview
CONTENTS

Serial No.
Chapter
Pg. No.

1.
INTRODUCTION

2.
RESEARCH DESIGN

3.
COMPANY PROFILE

4.
ANALYSIS AND INTERPRETATION

5.
FINDINGS AND RECOMMENDATIONS

6.
CONCLUSION

7.
ANNEXURE

8.
BIBLIOGRAPHY

LIST OF TABLES
SL.NOPARTICULARSPG.NO
1Table showing type of outlet
2Table showing the respondents with more than one store across across Bangalore 3Table showing the area of the shop Vs number of people employed 4Table showing type of outlet (exclusive or multi-brand)

5Table showing the products stocked by the respondents
6Table comparing sales % from paints
7Table showing the lean/peak/average period for paint sales 8Table showing the brands of paints stocked & % contribution of sales 9Table showing type of paint stocked and % contribution
10Table showing product & reason for fast sale
11Table showing the outlets having Color Mixing Machines (MCD) 12Table showing companies which supply MCD’s
13Table showing outlets having warehousing & transportation facility 14Table showing outlets having tie-ups with contractors, institution or own teams 15Table showing respondents undertaking of supply & apply jobs 16Table studying company’s criteria for damaged products 17Table studying benefits got from the various paint companies 18Table showing outlet turn-over per day

19Table studying opinion about the various paint brands

LIST OF GRAPHS
SL.NOPARTICULARSPG.NO
1Graph showing type of outlet
2Graph showing the respondents with more than one store across across Bangalore 3Graph showing the area of the shop Vs number of people employed 4Graph showing type of outlet (exclusive or multi-brand)

5Graph showing the products stocked by the respondents
6Graph comparing sales % from paints
7Graph showing the lean/peak/average period for paint sales 8Graph showing the brands of paints stocked & % contribution of sales 9Graph showing type of paint stocked and % contribution
10Graph showing product & reasons for fast sale
11Graph showing the outlets having Color Mixing Machines (MCD) 12Graph showing companies which supply MCD’s
13Graph showing outlets having warehousing & transportation facility 14Graph showing outlets having tie-ups with contractors, institution or own teams 15Graph showing respondents undertaking of supply & apply jobs 16Graph studying company’s criteria for damaged products 17Graph studying benefits got from the various paint companies 18Graph showing outlet turn-over per day

19Graph studying opinion about the various paint brands

Chapter 1: Introduction

INTRODUCTION

Part A: BACKGROUND OF THE STUDY
(Study of the industry)
Worldwide, the paint and coatings industry is an important part of everyday living. The statistics confirm that no domestic or commercial arena remains unaffected, with applications ranging from household and decorative paints, to coatings used in the automotive industry; from the anti-contamination coatings in the canned food sector, to the paints used in the airlines. Paints and coatings as an industry play a vital role in the world economy. The major markets for paints can be segmented geographically as: UK, Europe, the North and Latin America, the Middle East, Asia-Pacific and Rest of the world. The ten market segments in the paint industry are:

1.Decorative coatings
2.Transportation coatings
3.Wood finishes
4.Powder coatings
5.Coil coatings
6.Packaging finishes
7.General industrial finishes
8.Automotive finishes
9.Industrial maintenance and protective coatings
10.Marine coatings

Recent years have witnessed significant changes in the paint industry – the succession of company consolidations and acquisitions, stricter market demands in environmental requirements and increasingly sophisticated nature of consumer demands.

Global paint and coating...
tracking img