Cadbury and the Environment

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INTRODUCTION

Around the world, there is one name synonymous with chocolates - Cadbury. Named after its founder John Cadbury in 1824, Cadbury - Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, England - began only as a coffee stall producing coffee, tea and drinking chocolate, to a global chocolate and confectionary producing giant it is known today. With only a little over a decade shy of 2 centuries of operation, Cadbury has been in various mergers and acquisitions. This paper examine Cadbury’s performance in society, highlighting both areas of achievement and those requiring improvement.

CADBURY’S ACHIEVEMENTS IN FULFILLING NEEDS WITHIN SOCIETY

The formal definition os social responsibility is managements’s obligation to make choices and take actions that will contribute to the welfare and interests of society as well as the organisation (Szwajkowski, 1986; David et al., 1979). As straightforward as this definition seems, social responsibility can be a difficult concept to grasp, because different people have different beliefs about which action improve society’s welfare (Sherwin, 1983).

As quoted from Todd Stitzer, Chief Executive Officer, Cadbury Schweppes in 2006, “business should and can be a force for good in the world” (Corporate and Social Responsibility Report, 2006). Since its beginning, during 19th Century England, Cadbury have lived by their values. Family believes had much to do with their reason for operations. Cadburys were Quakers, a member of the Religious Society of Friends, a Christian sect founded by George Fox about 1650, whose central belief is the doctrine of the Inner Light. Quakers reject sacraments, ritual, and formal ministry, hold meetings at which any member may speak, and have promoted many causes for social reform, as defined by Merriam-Webster Dictionary.

Cadbury began portraying their business vision of ‘working together to create brands people love’ in the early 1900’s when they decided to create the Ghana Cocoa Industry. Forced labour practices with the production of cocoa, present in São Tome where they originally received their supply of cocoa, was the main reason for this decision.

During the 1920’s, Cadbury implemented a ‘Half Day Saturdays’ for all workers in United Kingdom (UK). There were the first company in UK to implement this for all employees. Cadbury’s intention was to promote more family time & bonding and leisure for their employees as a balance from working hours. Cadbury Wedel, its headquaters in Poland, soon followed suite by sponsoring all employees to membership in Rywal, a Polish based sports club, in the 1930’s.

A decade on and Cadbury once again did not fail to deliver during a time of crisis, World War II. Cadbury’s headquarters in Australia and New Zealand answered the call of Allied troops to supply emergency ration chocolates and biscuits. Chocolates especially dark chocolates contains theobromine & caffeine which are stimulants and serotonin which acts as an anti-depressant.

Over its 175 years of operations, Cadbury has acquired and Merged with multiple companies. These companies too have also exercised their beliefs of social responsibility over their vast history thus enforcing Cadbury’s beliefs.

In the 1930’s, Adams, now a subsidiary of Cadbury (Cadbury Adams) acquired in 2000, producing gum and mints, began producing a range of medicated cough drops for sinus relief. These cough drops were the first of its kinda and were not available elsewhere. They too had a hand in providing supplies during World War II by supplying Chiclets gum.

Cadbury received multiple awards during their last decade of operation. For their outstanding investments into the community, Cadbury UK was awarded the Community Mark in 2009. Cadbury Dirol, its Russian headquarters, with its contributions to social development within the Veliky Novgorod region, was named one of the biggest contributors to corporate social...
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