Competitive Profile Matrix

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1. Introduction
HRM is the process of managing people in organizations in a structured and thorough manner.HRM encompasses the management of people in organizations from a macro perspective. The most important tasks of the Human Resource department are to make sure that the people working in an organization 1) feel happy 2) are in the right job, and 3) get the opportunity to upgrade their skills when necessary. Therefore employee/labor relation is a very important factor of Human Resource Management. This report is made focused on the Employee - Employer relationship of Square Pharmaceutical Limited Bangladesh.

1.1 Methodology
This report is created on basis of face to face personal interview with HR Manager of Square pharmaceutical and gathered information from questionnaire. The interview was an open ended discussion. Some of the data and information was found on the official website of Square Pharmaceutical Ltd. Bangladesh.

1.2 Scope of the report
Industrial relations are the relationships between employees and employers within the organizational settings. The field of industrial relations looks at the relationship between management and workers, particularly groups of workers represented by a union. Industrial relations are basically the interactions between employers, employees and the government, and the institutions and associations through which such interactions are mediated. The relationships which arise at and out of the workplace generally include the relationships between individual workers, the relationships between workers and their employer, the relationships between employers, the relationships employers and workers have with the organizations formed to promote their respective interests, and the relations between those organizations, at all levels. Through this report we tried to know about the nature of employee employer relationship of SQUARE Pharmaceutical Ltd Bangladesh.

2. Company Profile
2.1 Apex Pharma Ltd.
Apex Pharma Ltd.(APL) is the pharmaceutical unit of the highly reputed Bangladeshi business conglomerate. APL is moving fast towards attaining its operational vision of becoming a global centre of excellence for pharmaceutical manufacturing. The company is intending to partner with multinational companies to ensure access to the latest manufacturing technologies and newest products. Apex Pharma's performance vision is to become one of the top 10 pharmaceutical manufacturers in Bangladesh within the shortest possible time. 2.2 Pharmadesh Ltd.

Established| July, 1960|
Registration No| 1416 (July 10, 1960)|
Mfg. Licence No| 20 (Biological), 74 (Non-biological)|
Status| Private Limited Company|
Address| 334, Segun Bagicha, Dhaka-1000|

2.3 SQUARE Pharmaceuticals Limited (SPL)
SQUARE Pharmaceuticals Limited (SPL) is the largest pharmaceutical company in Bangladesh and is leading the Pharmaceuticals sector from the very beginning. It has been continuously in the 1st position among all national and multinational companies since 1985. Established | 1958|

Founded by | Samson H Chowdhury|
Converted in to Public limited in| 1991|
Holding leadership position since| 1985|
Company Operation emphasize on | Quality product|
Existing Products| Tablets, Capsules, Suppositories, Injections, Liquids, Spray, Drops, Ointment, Cream and Powder| Export product Since| 1995|
Market Share| 16.92%|
Growth Rate| 23.17%|
Award – Enterprise of the year| 2009|

SQUARE today symbolizes a name - a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985and is now on its way to becoming a high performance global player.

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