Company Profile

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  • Topic: India, Ras al-Khaimah, Leyland Motors
  • Pages : 8 (2151 words )
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  • Published : April 13, 2013
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Overview
For over six decades, we have been moving people and goods, touching you and millions across 50 countries worldwide. Today, we are the flagship of the Hinduja Group, one of the largest commercial vehicle manufacturers in India with a turnover of US $ 2.5 billion in 2011-12 having consistently delivered profits to our stake-holders since inception. Our buses safely carry 70 million passengers to their destinations every day.  Close to 700,000 of our vehicles keep the wheels of economies turning and, as the largest supplier of logistics vehicles to the Indian Army, we play a critical role in keeping our borders safe. For our customers, we are committed to provide transport solutions that offer the best operating economics while for users of our vehicles, comfort and safety. This has driven us to pioneer concepts that have become industry norms fueled both by our robust inherent R&D capabilities and the strength of strategic alliances forged with global technology leaders. Headquartered in Chennai, India, our manufacturing footprint is pan-India with two facilities in Prague (Czech Republic) and Ras Al Khaimah (UAE). To offer you more from our stable of offerings, we have inked 50:50 Joint Ventures (JV) with Nissan Motor Company (Japan) for Light Commercial Vehicles and John Deere (USA) for construction equipment. Our JV with Continental AG (Germany) is for developing automotive Infotronics while the one with the Alteams Group is for producing high press die casting extruded aluminum components for both the automotive and telecommunication sectors.

Vision
Be among the top Indian corporations acknowledged nationally and internationally for: * Excellence in quality of its products
* Excellence in customer focus and service
Mission
Be a leader in the business of commercial vehicles, excelling in technology, quality and value to customer fully supported by customer service of the highest order and meeting national and international safety environments and safety standards.

HISTORY
The origin of Ashok Leyland can be traced to the urge for self-reliance felt by independence of India, Pandit Jawaharlal Nehru, India’s first Prime Minister, persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacture. The company began in 1948 as Ashok Motors, to assemble Austin cars. The company was renamed and started manufacturing commercial vehicles in 1955 with equity participation by British Leyland. Early products included the Leyland Comet bus which was a passenger body built on a truck chassis, sold in large numbers to many operators, it built a reputation for reliability and ruggedness. This was mainly due to the product design legacy carried over from British Leyland. The 5, 00,000 vehicle they have put on the road have considerably eased the additional pressure placed on the road transportation in independent India. The company long term plan to become a global player by benchmarking global standards of technology and quality was soon firmed up. Access to international technology and a US$200 million investment programmed created a state-of-the-art manufacturing base to roll out international class products. This resulted in Ashok Leyland launching the 'Cargo' range of trucks based on European Ford Cargo trucks.

GOALS:
The company’s plans is to acquire smaller car manufacturers in China and in other developing countries. Ashok Leyland bought a majority stake in the Czech based- Avia. Called Avia Ashok Leyland Motors s.r.o., this will give Ashok Leyland a channel into the competitive European market. According to the company, the joint venture sold 518 LCVs in Europe despite tough economic conditions. the company will expand its product offers into construction equipment. The company says negotiation is progressing on land acquisition, and the production plans are in place. Aside from the full expansion planned for the company, Ashok Leyland is also paying close attention to the...
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