Table of Contents
Table of Contents
Marketing and Sales Plan
United Transportation offers premier transportation services throughout the metro Detroit Area. Our company will provide personal transportation to all individuals but will focus on non-emergency medical transportation. There is a need for quality transportation services for non-emergency medical cliental in our area. Our intention is to provide those services to clients and built a professional business that will expand based on our quality of professionalism and referrals.
United Transportation offers premier transportation services throughout the metro Detroit Area. Our company will provide personal transportation to all individuals but will focus on non-emergency medical transportation. Our business model for United Transportation is to provide quality, personal transportation. There is a need for quality transportation services for non-emergency medical cliental in our area. Our intention is to provide those services to clients and built a professional business that will expand based on our quality of professionalism and referrals. The reason I chose this business model is because there is a strong need and desire for professional transportation companies in our area.
It is our ultimate goal to be the number one sought out Transportation Company.
The most important aspect of our business is our professionalism and going above and beyond any other transportation company. We want to develop that small local friendliness along with the stature of a solid and professional business. Our cliental will be small to start and initially consist of transporting non-emergency medical individuals. We will then expand into servicing larger companies such as nursing homes and businesses in need for our services. There is a growing need in the Transportation Industry for the Detroit Metro Area. It’s pretty ironic given our current economic situation, you would think everyone is focused on quality services yet they aren’t. People aren’t as happy as they were before and this is even seen in the service industries. The one change I foresee is eventually, the non-personal companies will be over taken by those like us. Due to this, we are in the perfect time period to take advantage of this. The reason this business came about is because of the people I have met in the medical field, I will get their referrals. Aside from this I’ve had hands on experience with a different transportation company, that isn’t doing as good as they could because of their lack of professionalism and organization. It isn’t often that you can predict mishaps such as this provides. I also have many years of background in management and working with people. The legal form of ownership for United Transportation is an LLC. I feel that this is the best selection due to the fact that I am the sole owner and it is best to keep my personal finances separate from my business just in case anything legal happens I will at least be protected in that manner. Marketing Analysis
Transportation companies currently exist in our area, but there are few and most unreliable. Our success will be based on our unique quality of professionalism. Our cliental is non-diminishing; people will always need non-emergency medical transportation and now is the time to take advantage of the market due to our competitor’s failure to fully provide to their cliental. Our marketing strategy is based on advertising and promoting in medical facilities and most importantly referrals.
Our pricing will be comparable to the current market which is highly profitable. Our aim is not to be the cheapest; someone can always be cheaper and compete through price. Our goal is to be the most...
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