Volvo Business Plan

Topics: Volvo, Volvo Business Units, Volvo Construction Equipment Pages: 13 (4233 words) Published: November 10, 2011
Volvo Inter-city Bus Market|


Submitted To
Prof. Ranagan Mohan

Table of Figures2
Volvo in India4
Volvo Buses5
SWOT Analysis6
Marketing Mix7
Market Segmentation11
Organizational Buying Dimension12
Distribution Channel12
Competitor Analysis12
Market Potential and Sales Forecast14
Sales Promotion17
Special promotion geared to vehicle uptime17

Table of Figures
Figure 1: Image showing the new Volvo 94008
Figure 2: Specifications for Volvo 9400 bus8
Figure 3: Distribution and Servicing centre in India10
Figure 4: Division of bus market14
Figure 5: Changing spectrum of Inter city travel15
Figure 6:Changing spectrum of intra city travel15
Figure 7: Sales forecast for 201416
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment and supplies marine & industrial drive systems, aerospace components and financial services. Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer. However the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg. From the very start, the company's two owners, Assar Gabrielsson and Gustaf Larson, decided to construct vehicles that were safe and could withstand the harsh conditions posed by Sweden's cold climate and the poor road conditions of that time. Since vehicles are driven by people, the founders' view was that: "Safety is - and must always be - the basic principle in all design work." The focus on safety, durability and quality has been part of the company's development from the beginning. Competitors have come and gone, but the Volvo Group, from its relatively modest beginnings in the 1920s, has developed from a local industrial company to a global Group and one of the world's largest manufacturers of heavy trucks, buses, construction equipment, marine engines and engine components for the aircraft and aerospace industry. Volvo Group's businesses are conducted in several companies—among them these subsidiaries: * Volvo Trucks (midsize-duty trucks for regional transportation and heavy-duty trucks for long distance transportation, as well as heavy-duty trucks for the construction work segment) * Mack Trucks (light-duty trucks for close distribution and heavy-duty trucks for long distance transportation) * Renault Trucks (heavy-duty trucks for regional transportations and heavy-duty trucks for the construction work segment) * UD Trucks (midsize-duty trucks)

* Volvo Construction Equipment (construction machines) (previously Volvo BM, see also AB Bolinder-Munktell) * Volvo Buses (complete buses and bus chassis for city traffic, line traffic and tourist traffic) * Volvo Penta (marine engine systems for leisure boats and commercial shipping, diesel engines and drive systems for industrial applications) * Volvo Aero (high-tech components for aircraft and rocket engines as well as services for the aircraft industry) * Volvo Financial Services (customer financing, inter-group banking, as real estate administration) Beside this the group consists of several business units:

* Volvo Parts (Spare parts, maintain services for support to the aftermarket within Volvo Group's companies) * Volvo Information Technology (IT services, develop new technology and business solutions for Volvo Group's companies) * Volvo Powertrain (Responsible to Volvo Group's development of diesel engines, transmissions, and axles) * Volvo 3P (Responsible for product planning, product development, and for purchasing to all Volvo Group's truck businesses) * Volvo...
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