Airtel
PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR
Submitted By
Aashish Bansal Phani Krishna
Venkat Tangaturi Joseph George PGCBM 22
PULSAR – PHOENIX OF THE BAJAJ’S
Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. A dream ride for many of the Indian youngsters, which rode Bajaj on a success rope for over a decade. * What made Pulsar connect to the yound blood of India? * What was that Midas touch, Bajaj gave to Pulsar? * Why does Pulsar have an edge over other performace oriented bikes?
In the course of this literature, we will answer all the above questions, and throw some light on the success story of Pulsar, evoulution of Pulsar, marketing strategies Bajaj has employed to promote their product and much more.
History of Bajaj
Bajaj Auto Limited is India's largest manufacturer of scooters and motorcycles. The company generally has lagged behind its Japanese rivals in technology, but has invested heavily to catch up. Its strong suit is high-volume production; it is the lowest-cost scooter maker in the world. Although publicly owned, the company has been controlled by the Bajaj family since its founding.
It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar (Uttaranchal). The oldest plant at Akurdi (Pune) now houses the R&D centre ahead. Bajaj Auto makes and exports automobiles scooters, motorcycles and the auto rickshaw.
Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.
Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of
Submitted By
Aashish Bansal Phani Krishna
Venkat Tangaturi Joseph George PGCBM 22
PULSAR – PHOENIX OF THE BAJAJ’S
Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. A dream ride for many of the Indian youngsters, which rode Bajaj on a success rope for over a decade. * What made Pulsar connect to the yound blood of India? * What was that Midas touch, Bajaj gave to Pulsar? * Why does Pulsar have an edge over other performace oriented bikes?
In the course of this literature, we will answer all the above questions, and throw some light on the success story of Pulsar, evoulution of Pulsar, marketing strategies Bajaj has employed to promote their product and much more.
History of Bajaj
Bajaj Auto Limited is India's largest manufacturer of scooters and motorcycles. The company generally has lagged behind its Japanese rivals in technology, but has invested heavily to catch up. Its strong suit is high-volume production; it is the lowest-cost scooter maker in the world. Although publicly owned, the company has been controlled by the Bajaj family since its founding.
It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar (Uttaranchal). The oldest plant at Akurdi (Pune) now houses the R&D centre ahead. Bajaj Auto makes and exports automobiles scooters, motorcycles and the auto rickshaw.
Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.
Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of