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Innovation Report for Bajaj

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Innovation Report for Bajaj

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  • March 25, 2013
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1. A critical review of its overall business strategy. (15%) Introduction of the company
The group was founded in 1926, from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors, including automobiles (two-wheelers and three-wheelers). The Group's flagship company, Bajaj Auto, is listed as the world's fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America, Africa, Middle East, South Asia and Southeast Asia. http://www.bajajauto.com/bajaj_corporate.asp

* Company profile, (vision ,mission, brief history)
Vision and Mission Statement
Bajaj line of, vision and mission statement they defined its brand essence and brand value. The corporate brand is the visual expression of their own thoughts and actions convey their intent to continue to inspire confidence. The essence of their brand, the brand is the soul of the enterprise. They are doing their own brand value, its value learning, innovation, perfection, speed and transparency.

Value
Learning
Learning is to how Bajaj ensure positive. This is a value; it contains a knowledge platform for building a moderately prosperous notice, reasonable and decisive action. Innovation
Innovation is how Bajaj creating the future. This is a value, triggering significant beyond the pursuit of more than ordinary. Perfect
Perfection
Perfect is how Bajaj Jishu Li new standard. This is a value to show our determination, Excel, and efforts to establish a new benchmark, all the time. Speed
Speed ​​how Bajaj convey the clear conviction. This is a value; significant response reflects our commitment to our goals and process. Transparency
Transparency is how Bajaj characteristics. It is a value worth through the credibility of integrity, trust sensitivity and loyalty through interdependence....