Bajaj Auto Ltd.
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Question Paper Integrated Case Studies – I (MB371) : October 2007
Case Study (100 Marks)
• • • This section consists of questions with serial number 1 - 7. Answer all questions. Marks are indicated against each question.
Case Study
Read the case carefully and answer the following questions: 1. “During the 1980s, BAL was the undisputed scooter king.” Examine the factors that, according to you, contributed to the near iconic status of the Bajaj/Chetak brand? (16 marks) < Answer > “By early 2000s BAL lost its title of India’s largest two-wheeler company.” Was BAL unprepared for the challenges particularly with respect to consumer satisfaction, technological innovation, competition etc.? Justify. (15 marks) < Answer > “By early 1990s it was clear that BAL had no future in the scooters segment.” a. Broadly explain the product life cycle of Chetak. b. Analyze the strategies BAL adopted to extend the life cycle of its scooters, in the changed competitive scenario. (7 + 7 = 14 marks) < Answer > “While the new launches helped the company offer a wider range of two-wheelers to its customers, they also helped it to refresh its image.” Assess the image makeover efforts of BAL. (10 marks) < Answer > 5. “In the early 2000s, with new motorcycle launches in every segment, BAL’s product portfolio changed dramatically.” Evaluate the overall product portfolio of BAL in the two-wheeler segment, 1970 onwards. (15 marks) < Answer > “In 1990s the popularity of geared scooters began to wane while that of motorcycles soared.” Discuss the economic, social and cultural factors that influenced the Indian two-wheeler market, post liberalization. (15 marks) < Answer > “Though the motorcycle had become the favorite two-wheeler of the Indian customers, most analysts did not expect the demand for scooters to disappear.” In this light,
Edited by Foxit PDF Editor Copyright (c) by Foxit Software Company, 2004 For Evaluation Only.
Page 1 of 24
Question Paper Integrated Case Studies – I (MB371) : October 2007
Case Study (100 Marks)
• • • This section consists of questions with serial number 1 - 7. Answer all questions. Marks are indicated against each question.
Case Study
Read the case carefully and answer the following questions: 1. “During the 1980s, BAL was the undisputed scooter king.” Examine the factors that, according to you, contributed to the near iconic status of the Bajaj/Chetak brand? (16 marks) < Answer > “By early 2000s BAL lost its title of India’s largest two-wheeler company.” Was BAL unprepared for the challenges particularly with respect to consumer satisfaction, technological innovation, competition etc.? Justify. (15 marks) < Answer > “By early 1990s it was clear that BAL had no future in the scooters segment.” a. Broadly explain the product life cycle of Chetak. b. Analyze the strategies BAL adopted to extend the life cycle of its scooters, in the changed competitive scenario. (7 + 7 = 14 marks) < Answer > “While the new launches helped the company offer a wider range of two-wheelers to its customers, they also helped it to refresh its image.” Assess the image makeover efforts of BAL. (10 marks) < Answer > 5. “In the early 2000s, with new motorcycle launches in every segment, BAL’s product portfolio changed dramatically.” Evaluate the overall product portfolio of BAL in the two-wheeler segment, 1970 onwards. (15 marks) < Answer > “In 1990s the popularity of geared scooters began to wane while that of motorcycles soared.” Discuss the economic, social and cultural factors that influenced the Indian two-wheeler market, post liberalization. (15 marks) < Answer > “Though the motorcycle had become the favorite two-wheeler of the Indian customers, most analysts did not expect the demand for scooters to disappear.” In this light,