Tata Motors

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TATA MOTORS

Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai , India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group , it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches. Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and second-largest bus manufacturer. Tata Motors is a cross-listed company ; its stock trades on the Bombay Stock Exchange and the New York Stock Exchange .

Tata Motors Limited, India’s largest automobile company, is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, mid-size car and utility vehicle segments. The company is the world’s fifth largest medium and heavy commercial vehicle manufacturer.Established in 1945, Tata Motors’ presence indeed cuts across the length and breadth of India. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch points. Their annual turnover last year was Rs. 27,000 crores. The company’s 24,000 employees are guided by the vision to be best in the manner in which they operate, best in the products they deliver, and best in their value system and ethics.

Tata Motors Limited Type : Public company
Industry Automotive Founded: 1945
Founder(s): JRD Tata
Headquarters: Mumbai , Maharashtra, India
Key people: P. M. Telang ,(MD)
Products: Automobiles, Commercial vehicles
Revenue: US$ 27.629 billion (2011)
Profit : US$ 1.653 billion (2011)
Total assets : US$ 23.131 billion (2011)
Total equity : US$ 4.683 billion (2011)
Employees: 53,151 (2011)

This report is a brief SWOT and STEEPLED analysis of TATA motors. TATA motors is the leading automobile company of India, and alsohaving a major share outside the country. To make any company successful it’svery much required to analyse different factors those can influence company’sperformance. SWOT and STEEPLED covers most of the factors from amanager’s point of view. Through this report we are trying to show the strength and weaknesses that are present in the company. What are the opportunities the companies have? And what are the threats to the company? Again we are showing the different factors like politics, economy, legal, technology etc. which are having influence on the company as well as environment, social, ethical, demographical etc. influence of the company. We have also covered the actions taken by TATA motors to improve some of the fields.

Introduction Established under the parent company, Tata Group, in 1945, Tata Motors Limited hasbecome India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become India’s largest automobile company but also India’s largest commercial vehicle manufacturer; the world’s top five manufactures of medium and heavy trucks and the world’s second largest medium and heavy bus manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata Motors now ranks second in India’s passenger vehicle market. Tata has enjoyed the prestige of having developed Tata Ace, India’s first indigenous light commercial vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’sfirst indigenously manufactured passenger car; and the Nano, the world’s least...
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