Coca Cola

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PROJECT REPORT ON

SALES AND DISTRIBUTION

OF

COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION

IN

AURANGABAD, MAHARASHTRA

Acknowledgement
I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive, Hindustan Coco-Cola Marketing Pvt. Ltd., Aurangabad, who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him for his hearted co-operation, valuable guidance, keen interests, infinite support, constructive criticism and continuous encouragement throughout the tenure of the study. It’s my proud privilege to work under the esteem guidance of Mr. Sagar Tope; Sales Executive, Hindustan Coco-Cola Marketing Pvt. Ltd., Aurangabad, without whose support ;this study wouldn’t have been materialized. My heartful thanks to Mr. Luckish Somane; Marketing Executive, Hindustan Coco-Cola Marketing Pvt. Ltd., Aurangabad, for his stimulating discussions, helpful suggestion, untiring efforts and encouragement. Although it would not be possible to mention the names of all those who have helped me in one or the other ways but I really appreciated the friendly gesture and help which I received from all during my project.

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INDEX:

INTRODUTION

• COMPANY PRODUCT RANGE
• COMPANY PROFILE
• BIRTH OF REFRESHING IDEA
• COCA-COLA IN INDIA
• COMPANY POLICY
• COMPANY VALUES
• QUALITY COMMITMENT
• PROMOTION
• BRAND AMBASADORS

2. THE HR DEPARTMENT AT COCA-COLA

• HR FUNCTION
• MANPOWER PLANNING & WORK BREAK DOWN
• HR OBJECTIVE
• RECRUITMENT
• RECRUITMENT POLICY
• RECRUITMENT OBJECTIVE
• RECRUITMENT PRINCIPLES
• TRAINING
• COMPANY BELIVES
• STEPS IN TRAINING PROGRAMME

3. PRODUCTION DEPARTMENT AT COCA-COLA

4. CORPORATE LOGISTIC AT COCA-COLA

5. PROJECT REPORT
• INTRODUCTION
• ROUTE RIDING
• OBJECTIVE DURING ROUTE RIDING
• EVERY DEALER SURVEY “E.D.S.”.
• OBJECTIVE OF E.D.S.
• AVAILIBILITY ANALYSIS OF DISTRIBUTER
• ANALYSIS REPORT
• CHANNEL ACTIVATION.
• MICHAEL PORTERS FIVE FORCE ANALYSIS
• PROJECT:AVAIBILITY CHECK
• FORMAT SAMPLE
• ISSUES AND ACTION.

6. SUGGETIONS

7. CONCLUSION

8. BIBLIOGRAPHY

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INTRODUCTION

COMPANY’S PRODUCT RANGE

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COMPANY PROFILE

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, the Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands The corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.

BIRTH OF A REFRESHING IDEA

The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new...
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