New Product Marketing Plan

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TABLE OF CONTENTS
ACKNOWLEDGEMENT …………………………………………………………………… APPROVAL LETTER ……………………………………………………………………. EXECUTIVE SUMMARY…………………………………………………………………….. THE CHALLENGE ……………………………………………………………………… •Product concept and description ………………………………………………… •Characteristics ………………………………………………………………….. •Strategies to be implemented……………………………................................ •Company’s strategic goals …………………………………………………......

SITUATIONAL ANALYSIS…………………………………………………………………. •Company analysis…………………………………………............................... •Customers analysis………………………………………………………………… •Competitors analysis……………………………………….................................

CURRENT MARKET ENVIRONMENT ANALYSIS……………………..........................

SWOT ANALYSIS ………………………………………………………………………………

MARKET SEGMENTATION & TARGETING ………………………………………………… •Analysis of market segmentation…………………………................................... •Major segmentation variables for consumer market ……………………………… •Target market strategy …………………………………………………………….

MARKET RESEARCH
Research questionnaire…………………………………………………………….. •Research objectives…………………………………………………………………… •Research findings………………………………………………………………………

MARKET POSITIONING ….…………………………………………........................... •Positioning strategy ………………………………………………………………….. •Marketing mix (4p’s) …………………………………………………………………..

MARKETING STRATEGY
Value proposition………………………………………………………….. •Financial objectives……………………………………………………….. •Marketing objectives…………………………………………………………. MARKET CONTROLLING & BUDGETING ………………………………………………… •Marketing budget

Cost price per unit and break-even analysis
Trading profit/loss statement

ACKNOWLEDGEMENT

We would like to thank ALLAH Almighty, for finally making our efforts worthwhile. We would also like to thank Ms. Fariha Nadir our course instructor, Principles of Marketing, SZABIST, Karachi for her affable support and guidance in completing this report. It is due to her that, we had the opportunity of learning how to carry out and conduct a research report.

APPROVAL LETTER

Ms. Fariha Nadir
Instructor--Marketing Principles
Szabist
Karachi

7 November 2010.

SUBJECT: Seeking Approval For Marketing Final Project Report

We request you to approve “Unveil Hush-Hush” as our final Marketing Plan project . We will be highly obliged if you will grant us the approval for the same. Yours’ Sincerely,

___________________
Approved By
Ms. Fariha Nadir Teacher –Marketing Principles

EXECUTIVE SUMMARY
Our group has come up with a gadget in the electronic and information industry. While it's not available for sale on the market just yet, it certainly has the opportunity to become a fashionable smart device in the future.

UNVEIL HUSH-HUSH is a product designed to exchange basic information with new people in the first meeting .Users will cooperate with device features and applications with natural gestures like handshakes etc In the hustle and bustle of today’s modern life it is almost impossible to remember how many people you have met on a particular day. The job of this gadget is to give you names of each person along with their personal information such as email, address, phone number etc. This ring will perform the function of sharing social contacts as soon as you shake hands (or by your natural gestures) with another person. The more people met, the more information transferred. The other great feature of this gadget is that it does not require to be charged using an external power source because it uses the human body temperature as its main source of power and the data can easily transferred via Bluetooth in your storage system .

As the product is new so we realized that in order to capture the market share, we need to differentiate our product from the competitors. Our extensive research...
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