Intensive and Integration Strategies
Strategic Management Project- Integration & Intensive Strategies
Submitted to
Dr. Ravi Raj Kumar
Professor& Dean School of business- Alliance University
Submitted By Group 5 Marketing-Jan 12-14 Batch Sec-B
1|Page
Ackonwledgement
Its been a great pleasure for me to work under people of immense subject matter expertise and its time for me to acknowledge all of them without whom this work would not have been fruitful. It is great pleasure and honour for us to owe gratitude to my guide Dr. Ravi Raj Kumar for his remarkable guidance and constant encouragement for his scientific and personal concern throughout the course of investigation which led to successful completion of this work.
2|Page
Contents
Introduction: .................................................................................................................................. 5 Integration strategies:................................................................................................................. 6 Costs: ................................................................................................................................... 6 Scope of the firm ............................................................................................................... 6 Difference between vertical and horizontal integration ...................................................... 7 Types of vertical integration ...................................................................................................... 8 Backward integration .................................................................................................................. 9 Advantages of Vertical Integration: .................................................................................... 10 Disadvantages of Vertical Integration: ..............................................................................10 Alternatives to Vertical Integration:
Submitted to
Dr. Ravi Raj Kumar
Professor& Dean School of business- Alliance University
Submitted By Group 5 Marketing-Jan 12-14 Batch Sec-B
1|Page
Ackonwledgement
Its been a great pleasure for me to work under people of immense subject matter expertise and its time for me to acknowledge all of them without whom this work would not have been fruitful. It is great pleasure and honour for us to owe gratitude to my guide Dr. Ravi Raj Kumar for his remarkable guidance and constant encouragement for his scientific and personal concern throughout the course of investigation which led to successful completion of this work.
2|Page
Contents
Introduction: .................................................................................................................................. 5 Integration strategies:................................................................................................................. 6 Costs: ................................................................................................................................... 6 Scope of the firm ............................................................................................................... 6 Difference between vertical and horizontal integration ...................................................... 7 Types of vertical integration ...................................................................................................... 8 Backward integration .................................................................................................................. 9 Advantages of Vertical Integration: .................................................................................... 10 Disadvantages of Vertical Integration: ..............................................................................10 Alternatives to Vertical Integration:
References: https://www.inkling.com/read/strategic-management-david-14th/chapter-5/intensivestrategies http://www.zeepedia.com/read.php?types_of_strategies_intensive_strategies_market_dev elopment_product_development_strategic_management&b=58&c=20 www.zeepedia.com/read.php?types_of_strategies_the_nature_of_longterm_objectives_integration_strategies_strategic_management&b=58&c=18 http://www.strategicmanagementinsight.com/topics/horizontal-integration.html 19 | P a g e