Project Report on Britannia
PROJECT
ON
PROJECT GUIDE:
SUBMITTED BY:
CONTENTS
• • • • • • • • • • • • • • • • • • •
Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure
• •
Word of Thanks Questionnaire
ACKNOWLEDGEMENT
A work is never a work of an individual. We owe a sense of gratitude to the intelligence and co-operation of those people who had been so easy to let us understand what we needed from time to time for completion of this exclusive project. We want to express our gratitude towards Mrs. Susheela Chamoli, Marketing Faculty, IIPM Delhi for giving us an opportunity to do this project. Last but not the least, we would like to forward our gratitude to our friends & other faculty members who always endured us and stood by us and without whom we could not have envisaged the completion of our project.
PREFACE
To start any business the success entirely depends on the marketing research done about the particular and the consumer attitude towards the product. Marketing research plays a vital role in a business to make it success. We have tried to put our best effort to complete this task on the basis of skill that we have achieved during our studies in the institute. We have tried to put our maximum effort to get the accurate statistical data. However we would appreciate if any mistakes are brought to us by the reader.
EXECUTIVE SUMMARY
After going thick on the things, now time is to make a complete picture. While making a product a SKU (stock keeping unit) of the shop retailers think about the GMROI (gross margin return on investment) and they promote the brand which provides them highest. They expect return in the form of profit
ON
PROJECT GUIDE:
SUBMITTED BY:
CONTENTS
• • • • • • • • • • • • • • • • • • •
Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure
• •
Word of Thanks Questionnaire
ACKNOWLEDGEMENT
A work is never a work of an individual. We owe a sense of gratitude to the intelligence and co-operation of those people who had been so easy to let us understand what we needed from time to time for completion of this exclusive project. We want to express our gratitude towards Mrs. Susheela Chamoli, Marketing Faculty, IIPM Delhi for giving us an opportunity to do this project. Last but not the least, we would like to forward our gratitude to our friends & other faculty members who always endured us and stood by us and without whom we could not have envisaged the completion of our project.
PREFACE
To start any business the success entirely depends on the marketing research done about the particular and the consumer attitude towards the product. Marketing research plays a vital role in a business to make it success. We have tried to put our best effort to complete this task on the basis of skill that we have achieved during our studies in the institute. We have tried to put our maximum effort to get the accurate statistical data. However we would appreciate if any mistakes are brought to us by the reader.
EXECUTIVE SUMMARY
After going thick on the things, now time is to make a complete picture. While making a product a SKU (stock keeping unit) of the shop retailers think about the GMROI (gross margin return on investment) and they promote the brand which provides them highest. They expect return in the form of profit