Business Isu

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  • Topic: New Zealand, Statistics New Zealand, Demographics of New Zealand
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BUSINESS ISU REPORT ON NEW ZEALAND

BUSINESS REPORT – NEW ZEALAND

PRESENTED TO

Mr. G. Cox

BBB 4M0

Department of Business Studies

Turner Fenton Secondary School

December 21st, 2012
By
Henna Shergill
412437

TABLE OF CONTENTS

PAGE 1TITLE

PAGE 2 TABLE OF CONTENTS

PAGE 3RESEARCH CURRENT CONDITIONS

PAGE 4ECONOMIC CONDITIONS

PAGE 5CURRENCY STABILITY

PAGE 6MAJOR INDUSTRIES

PAGE 7INFRASTRUCTURE

PAGE 8DEMOGRAPHIC TRENDS

PAGE 9CULTURAL ANALYSIS

PAGE 10POLITICAL CONDITIONS

PAGE 11MARKETING PLAN

PAGE 12COMPETITION

PAGE 13SWOT ANALYSIS

PAGE 14MARKETING MIX

PAGE 15PRICE OF LOUPHA

PAGE 16PRICE COMPARISON

PAGE 17DISTRIBUTION

PAGE 18TYPES OF PROMOTION

PAGE 19END NOTES

PAGE 20END NOTES

RESEARCH: LOUPHA SOAP

CURRENT CONDITIONS

( GDP: $ 122.193 billion, NZ$ 148.050 billion (2011 Estimate) GDP per Capita: $ 27 668, NZ$ 33 522 (2011 Estimate)[i]

(QUALITY OF LIFE

NEW ZEALAND

Human Development Index: 0.908
Index of Economic Freedom: Overall Score – 82 (5th)
World Rank – 4
Region Rank – 4 of 41
-New Zealand’s economic freedom score is 82.1 making its economy the fourth freeist in the 2012 index -It’s score is 0.2 points worse than last year reflecting modest declines in investment freedom and the control of government spending that offset and improvement in fiscal freedom -New Zealand ranked 4th out of 41 countries in the Asia-Pacific Region and its score is far above the world and regional averages[ii] CANADA

Human Development Index: 0.908 (6th)
Index of Economic Freedom: Overall Score – 80
World Rank – 6
Region Rank – 1 of 3
-Canada’s economic score is 79.9 making it the 6th free-ist country in the 2012 index. Its overall score is 0.9 points lower than last year. -Canada continues to be the free-ist economy in the North American Region -Dropped just below the cut off as a ‘free country’[iii]

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(ECONOMIC CONDITIONS
- Business Cycle: Canada’s economic conditions are expanding. New Zealand is rearing the end of expansion right before Peak. - Natural Disasters: New Zealand is located virtually on top of the ring of fire of the Pacific with the tectonic plates being constantly pulled or pushed. Result of this fighting of the plates is earthquakes, volcanic eruptions, tsunamis, landslides, avalanches etc. Latitudes at which the North and South island are found also place New Zealand on the path of cyclones that come from both the Pacific and Antarctica. However, these disasters are rare.[iv] - Economy Type: Market Economy (greatly dependent on international trade, mainly with Australia, USA, China)

(CURRENCY STABILITY:
New Zealand’s currency is recorded in dollars represented by the $ sign. For misconceptions between country of currency, there is a NZ$ sign in front of the value to prevent confusion between other countries that use the dollar. New Zealand’s currency is considered a hard currency similar to the United States and Canadian currency. New Zealand has a long-term stability within its purchasing power. The value of the currency does not significantly fluctuate or depreciate because New Zealand is a stable political country leading their currency to be a strong currency equivalent to the stability of Canadian and United States currencies.

MAJOR INDUSTRIES

- New Zealand has only small manufacturing and high tech sectors and is therefore focused strongly on tourism and primary industries (i.e. meat, dairy products, forest products, fruits and vegetables, fish and wool). - Leading manufacturing sectors are food processing, metal fabrication, and wood products...
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