Big Bazar vs Spencers

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IISE

Managerial Economics

RESEARCH STUDY ON:

GROUP NAME: RAPTORS

GROUP MEMBERS:

S.Shazan Husain, Pradeep Pandey, Sandeep Maurya, Abhishek Mishra, Anand Awasthi

PGDM 1ST YEAR

SUBMITTED TO:

DR.SHWETA SRIVASTAVA

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Acknowledgement

We take this opportunity to express our profound gratitude and deep regards to Dr. Shweta Srivastava for her exemplary guidance, monitoring and constant encouragement throughout the duration of this trimester. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which we are about to embark.

  

We are obliged to our mentor (Faizia Siddiqui) for the valuable information provided by her at various stages. I am grateful for her cooperation during the period of my assignment.

 

Lastly, we thank almighty, our family and friends for their constant encouragement without which this assignment would not be possible.

 

 RAPTORS

Introduction

Spencers

Spencer's Retail is a chain of retail stores based in Kolkata, West Bengal. Spencer's is based on the 'Food First' Format (it mainly offers fresh and packaged food). Many outlets though sport multiple formats for retailing food, apparel, fashion, electronics, lifestyle products, music and books. It is owned by the RPG Group, a major business house.

|Spencer's Retail Limited | |[pic] | |Type |Subsidiary | |Industry |Retail | |Founded |1996 | |Headquarters |Kolkata, West Bengal,  | | |India | |Number of locations |400 Across 60 Cities [1] | |Employees |60,000+ | |Parent |RPG Group | |Website |spencersretail.com |

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pencer’s Retail Limited is one of India’s largest and fastest growing multi-format retailer with 275 stores, including 36 large format stores across 66 cities in India. Spencer’s focuses on verticals like food and grocery, fruit and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music and books. Established in 1996, Spencer’s has become a popular destination for shoppers in India with hypermarkets and convenient stores catering to various shopping needs of its large consumer base.

Spencer’s Retail is a part of the RPG Companies that deals with food, apparel, fashion, electronics, lifestyle products, music and books. : It has retail footage of approximately 1 million square feet and over 220 Spencer's stores in 35 cities. It also offers services such as gift vouchers and easy loans in association with CitiFinancial Consumer Finance India Ltd. It consists of Spencer’s Hypermarkets, Spencer’s Super, Spencer’s Daily and Spencer’s Express. Spencer’s Retail has won various awards, some of the recent ones being: Reid & Taylor, Bond with the Best, Retail Excellence Award in 2011; Images Excellence Award for Pioneering Retail in East at the East India Retail Summit Awards, 2011; Vineet Kapila – CEO of Spencer’s Retail was awarded the Retail Icon of the Year, 2010. It was ranked number 3 among the Most Trusted Brands in Retail, in the Brand Equity – AC Nielson Brand Survey, 2010. Also won the Sap Ace Award for Customer Excellence in 2010.

Since 1863, Spencer’s has been a part of the...
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