Economic Analysis of Dabur
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Submitted by:
Suraj Kumar (47)
Karan Sharma (60)
Prabhakar Dash (34)
Mayank Ahuja (40)
Tale of contents:
1) Executive summary
2) Overview of FMCG sector in India
3) Product overview
4) History and mission of company
5) Types of products
6) Demand and supply analysis
7) Analysis report
8) Retailers
9) Price and demand
10) Competitors analysis
11) Selling and distribution
12) Customer preference
13) Demand forecasting
14) Recommendations
15) Conclusions
16) References
ACKNOWLEDGEMENT
“Words often fail to express one’s feelings of gratitude and indebtedness to one’s benefactors, but then it is the only readily available medium through which the undersigned can express their sincere thanks to all those who are associated with the work in one way or another.”
A project can never exist and thrive in solitude. Project work is never the work of an individual. It is more a combination of use, suggestion and contributions and work involving many individuals. This project also bears the impact of many people. Thus, one of the most pleasant parts of writing this report is the opportunity to thank all those who have been active part in it.
I am thankful to Ms.Namita Kapoor for her vital inputs and valuable suggestions and continuous guidance, which have gone a long way in providing necessary impetus to our efforts in consummating this report.
I am thankful to our professors from Economics department for their vital inputs regarding the project work. I am also thankful to friends who helped me in understanding of the topic given in an easier way.
Executive Summary
This report aims at analyzing and reporting on the economic analysis of Dabur India Ltd (DIL) for the brand Dabur real fruit juices.
The real fruit was launched in 1995 with as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the
[pic]
[pic]
Submitted by:
Suraj Kumar (47)
Karan Sharma (60)
Prabhakar Dash (34)
Mayank Ahuja (40)
Tale of contents:
1) Executive summary
2) Overview of FMCG sector in India
3) Product overview
4) History and mission of company
5) Types of products
6) Demand and supply analysis
7) Analysis report
8) Retailers
9) Price and demand
10) Competitors analysis
11) Selling and distribution
12) Customer preference
13) Demand forecasting
14) Recommendations
15) Conclusions
16) References
ACKNOWLEDGEMENT
“Words often fail to express one’s feelings of gratitude and indebtedness to one’s benefactors, but then it is the only readily available medium through which the undersigned can express their sincere thanks to all those who are associated with the work in one way or another.”
A project can never exist and thrive in solitude. Project work is never the work of an individual. It is more a combination of use, suggestion and contributions and work involving many individuals. This project also bears the impact of many people. Thus, one of the most pleasant parts of writing this report is the opportunity to thank all those who have been active part in it.
I am thankful to Ms.Namita Kapoor for her vital inputs and valuable suggestions and continuous guidance, which have gone a long way in providing necessary impetus to our efforts in consummating this report.
I am thankful to our professors from Economics department for their vital inputs regarding the project work. I am also thankful to friends who helped me in understanding of the topic given in an easier way.
Executive Summary
This report aims at analyzing and reporting on the economic analysis of Dabur India Ltd (DIL) for the brand Dabur real fruit juices.
The real fruit was launched in 1995 with as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the