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Sustainable Strategy- a Business Report on Marks & Spencers Plc.

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Sustainable Strategy- a Business Report on Marks & Spencers Plc.
M002LON- Sustainable Strategy APR11

A Business Study Report On Marks & Spencers Plc.
By
IRFAN BASHIR
STUDENT ID: 3583591

Submission Date: 20 June 2011
Word Count: 2096(Without References & Appendix)

Executive Summary |

This document/report throws light on the business environment of Marks and Spencers and the analysis of strategic position, strategic direction, success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks used to analyse the company are:
PESTEL Analysis.
Porter’s Five Forces.
SWOT analysis.
ANSOFF Matrix.
BCG Matrix.
Porter’s generic Strategy.
Bowman’s strategy clock.

Table of Contents

Sr. No. : | Contents | Page no. | 1 | Introduction/Background | 4 | 2 | Strategic Position | 5-7 | 3 | Strategic Direction | 8-11 | 4 | Success Criteria | 12 | 5 | Recommendations | 13 | 6 | Conclusion | 14 | 7 | References | 15 | 8 | Appendix | 16-25 |

1. Introduction | The aim of this report is to analyse the Strategic position (Internal and External Environment) , the Strategic direction ,the Current strategy and the Success Criteria of Marks & Spencers Plc. And how they are managing and sustaining in this retail industry. Based on the analysis, I tried to draw some relevant conclusions and recommendations for Marks & Spencers for future.
Background of M&S

Marks and Spencers Plc is one of the Uk’s leading retailers and claim to have over 21 million people visiting their stores each week. It specializes in stylish, high quality clothing,home products, good quality food with around 2,000 suppliers worldwide.It employs around 75,000 people all over and has 700 stores in UK and expanding internationally with 300 stores in more than 40 countries. Its store in Marble arch London is in the Guiness Book of World records as the store that takes in more revenue per square foot than any other in the world.They are the number one


References: | Johnson & Scholes (2011) Exploring Strategy Ninth Edition: Pearson Education Limited Annual Report of M&S 2011 [online] available from http://corporate.marksandspencer.com/documents/publications/2011/annual%20report%202011 [17 June 2011] Marks &Spencer (2011) Plan A - DOING THE RIGHT THING [online] available from [12 June 2011] Marks & Spencer (2011) Company Overview [online] available from http://corporate.marksandspencer.com/aboutus/company_overview [15 June 2011] Marks & Spencers Analysis[online] available from [18 June 2011] Seminar group S2: 1 (May 2011) Marks & Spencers- Environmental Audit Coventry University London Campus Appendix 1: (Source: M&S Annual report 2011)
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