ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
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Resource 11. TRAINING MODULE IN PROJECT MANAGEMENT (Created by the Institute for Development Management‚ Botswana for the NGO Institute‚ STF. (Some materials in this module have been extracted from “A Guide to Project Management Body of Knowledge‚ 3rd. edition‚ 2004) What is a project? “A temporary endeavor undertaken to create a unique product or service.” The Three P’s [pic] Working definition of project management Project management is the application of knowledge
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The present study is related to importance of FOREIGN DIRECT INVESMENT that highlights the flow of foreign capital into agricultural sector‚ the difference between direct investment and portfolio investment‚ in agriculture is a bane or boon and can this be the problem regarding to middleman corruption in agribusiness sector and the agricultural chain. As agriculture is predominant in Indian economy & it contributes a larger share to the growth of national income. Agricultural growth is the backbone
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98% of legitimate domestic cigarette sales. The unique tobacco consumption pattern is the combination of tradition and more essentially the tax imposed on cigarettes. Cigarette smokers pay almost 85% of the total tax revenues generated from tobacco. ITC is the leading companies in the Indian tobacco market‚ holding a 72% share of the market’s volume. Godfrey Philips accounts for a further 12% of the market’s volume. Indian consumption of tobacco does not follow western trends with 38% of tobacco being
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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SWOT Analysis ITC. Formerly Imperial Tobacco Company of India Limited (ITC). ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including
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in the Information and Communication Technologies‚ the role of ITC in Education is highlighted with the challenges which are being faced. Findings ICT: A global vibrant industry Revolutions: Revolution 1: The Computer Revolution 2: The PC Revolution 3: The Microprocessors Revolution 4: The Internet Revolution 5: Wireless Links Originality/ Value Emerging Trends in ICT ITC in Education Challenges References ITC: A Vibrant ‚ Growing Industry ICT is no longer a Luxury. There
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23 March 2014 Beyond Barriers: The Limits of Love In the Mood for Love by Wong Kar-Wai is a heartwarming and at the same time depressing film about love that blossomed‚ love that has been‚ and love that cannot be. It perfectly exudes the chains people are shackled to because of the norms ideals‚ and constructs the society has created and boxed us into. This film produced by Wong Kar-Wai is considered a film because it is made up of the basic elements that comprise what can be considered a movie
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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