Itc Snacks and Biscuits

Powerful Essays
Topics: Marketing, Pricing
ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar

Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning Statement 15 14. Overall Marketing Strategy 16 15. Product Strategy 17 16. Pricing Strategy 19 17. Distribution Strategy 20 17.1. ITC Distribution Network 20 18. Promotional Strategy 22 19. Sales Force Strategy 23

1. Mission Vision and Values

ITC endures to achieve higher levels of Triple Bottom Line performance which includes economic, environment and social terms. This is reflected in their mission, vision and core values also. * Mission “To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value”.
ITC mission statement is focused on value maximization of the enterprise and wealth generating capability, providing superior value to the stakeholders that are global consumers, employees, suppliers, etc. * Vision

“Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and company’s stakeholder.”
Vision statement has to be compelling i.e. in ITC is to sustain position as one of India’s most valuable corporations and growing values for Indian economy and stakeholders. * Core Values
ITC 's Core Values are aimed at developing a customer-focused, high-performance organisation which creates value for all its stakeholders: Trusteeship, Customer, and Respect for People, Excellence, Innovation, and Nation Orientation.
ITC has

You May Also Find These Documents Helpful

  • Good Essays

    http://www.rebisco.com.ph/about.php Republic Biscuit Corporation (Rebisco) is a Philippine manufacturer of biscuits and snacks based in Novaliches, Quezon City, Philippines. It was established in 1963, founded by Jacinto Ng. Generations of Filipinos have been enjoying Rebisco’s basic portfolio of biscuits and now its wide range of snack foods. Rebisco started out in 1963 as England Biscuit Factory producing biscuits from a tiny rented second-hand factory in San Juan and with only a USD 5,000 in…

    • 901 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Biscuit Industry

    • 4099 Words
    • 17 Pages

    Report Biscuit Industry INDEX |Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market…

    • 4099 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Biscuit Industry

    • 884 Words
    • 4 Pages

    BISCUIT MARKET India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry. Overview: • The total production of biscuits in India is estimated to be around 30 lakh MT…

    • 884 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Introduction 1.1 History of Biscuit Industry Biscuits are a very significant part of the food industry in most countries of the world. A biscuit is a small baked product; the exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice" (similar to the German Zwieback). Some of the original biscuits were British naval hard tack. That was passed down to American culture, and hard tack (biscuits) was made through the…

    • 5178 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Report on Itc

    • 13043 Words
    • 53 Pages

    A Project Report On ITC – Aashirvaad Atta 1 Contents Topics Executive Summary Introduction ♦ Preamble ♦ History and Evolution ♦ Corporate Strategies ♦ Board of Governors ♦ Operating Units in India Market Analysis ♦ SWOT Analysis ♦ Understanding the four P’s of ITC Food Division ♦ Financial Analysis of ITC ♦ Competitors Analysis ♦ Financial Analysis of Competitors ♦ Price, Place, Product, Promotion Strategies in Orissa ♦ Decision Making Process ♦ Inferences from the Survey Future Strategies…

    • 13043 Words
    • 53 Pages
    Powerful Essays
  • Good Essays

    Itc Bingo

    • 827 Words
    • 4 Pages

    ITC, the paper to hotels conglomerate, which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010, has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001, ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast…

    • 827 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Itc Bingo

    • 4220 Words
    • 17 Pages

    provided for the campus. For full details please refer to the Interrobang Season 2 Case Challenge Brochure available with your Campus Point of Contact or contact interrobang@itc.in ITC Interrobang Season 2 Case Challenge : Bingo! Mad Angles Bingo! Mad Angles ITC Interrobang Case Challenge 20121 The early 2000’s at ITC Limited Headquarters, Kolkata Indian Consumers in the eyes of manufacturers are almost like a “Bird of Gold”. With an Urban population growing much faster than the total population…

    • 4220 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Itc Bingo

    • 5076 Words
    • 21 Pages

    Study The Segmentation, Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance, support, and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to…

    • 5076 Words
    • 21 Pages
    Good Essays
  • Good Essays

    Itc and Sustainability

    • 2409 Words
    • 10 Pages

    ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards, packaging, apparel, foods, hotels, Information technology and tobacco products. The triple bottom lines encompassing economic, social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed…

    • 2409 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Itc Project

    • 12646 Words
    • 51 Pages

    ` PROJECT REPORT ON “ITC Ltd.Company” Submitted to: Mr.Ameet Sao Assistant Professor,Fundamentals of Management,CBS In partial fulfilment of the requirements for the award of the degree of BACHELOR OF BUSINESS STUDIES (1st Semester) Submitted by: KhumanthemRakeshSingh(BBS-1B),Roll no. 50279/2011 Deepak Kanojia(BBS-1B), Roll no.50252/2011 KartikPanwar(BBS-1B),Roll no.50278 /2011 CERTIFICATE This is to certify thatKhumanthem Rakesh Singh, a student of ShaheedSukhdev College…

    • 12646 Words
    • 51 Pages
    Satisfactory Essays