Itc Snacks and Biscuits
ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar
Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning Statement 15 14. Overall Marketing Strategy 16 15. Product Strategy 17 16. Pricing Strategy 19 17. Distribution Strategy 20 17.1. ITC Distribution Network 20 18. Promotional Strategy 22 19. Sales Force Strategy 23
1. Mission Vision and Values
ITC endures to achieve higher levels of Triple Bottom Line performance which includes economic, environment and social terms. This is reflected in their mission, vision and core values also. * Mission “To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value”.
ITC mission statement is focused on value maximization of the enterprise and wealth generating capability, providing superior value to the stakeholders that are global consumers, employees, suppliers, etc. * Vision
“Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and company’s stakeholder.”
Vision statement has to be compelling i.e. in ITC is to sustain position as one of India’s most valuable corporations and growing values for Indian economy and stakeholders. * Core Values
ITC 's Core Values are aimed at developing a customer-focused, high-performance organisation which creates value for all its stakeholders: Trusteeship, Customer, and Respect for People, Excellence, Innovation, and Nation Orientation.
ITC has
Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning Statement 15 14. Overall Marketing Strategy 16 15. Product Strategy 17 16. Pricing Strategy 19 17. Distribution Strategy 20 17.1. ITC Distribution Network 20 18. Promotional Strategy 22 19. Sales Force Strategy 23
1. Mission Vision and Values
ITC endures to achieve higher levels of Triple Bottom Line performance which includes economic, environment and social terms. This is reflected in their mission, vision and core values also. * Mission “To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value”.
ITC mission statement is focused on value maximization of the enterprise and wealth generating capability, providing superior value to the stakeholders that are global consumers, employees, suppliers, etc. * Vision
“Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and company’s stakeholder.”
Vision statement has to be compelling i.e. in ITC is to sustain position as one of India’s most valuable corporations and growing values for Indian economy and stakeholders. * Core Values
ITC 's Core Values are aimed at developing a customer-focused, high-performance organisation which creates value for all its stakeholders: Trusteeship, Customer, and Respect for People, Excellence, Innovation, and Nation Orientation.
ITC has