星 巴 克 S W O T 分 析 優 勢 1.人 才 流 失 率 低 2.品 牌 知 名 度 高 3.熟 客 券 的 發 行 4.產 品 多 樣 化 5.直 營 販 售 6.結 合 週 邊 產 品 7.策 略 聯 盟 劣 勢 1.店 內 座 位 不 足 2.分 店 分 布 不 均 機 會 1.生 活 水 準 提 高 2.隱 藏 極 大 的 商 機 3.第 三 空 間 的 概 念 4.建 立 電 子 商 務 威 脅 1.W T O 開 放 後，陸 續 有 國 際 品 牌 進 駐 2.傳統麵包店複合式、 連 鎖’’’ 啡 館 的 經 營 營運概況： 自1982年上市以來，其銷售額平均每年增長20％以上，利潤平均增長率則達到30％。但是，Starbucks在最新一季的財報中，公佈在美國境內的銷售首次呈現負成長(-1%)。雖然其他國外的據點仍呈現正成長(4%)。 負成長的原因：近幾年來，由於成本不斷攀升，波及Starbucks主要成本: ’’’啡及牛奶。Starbucks得不調漲價錢。同時，競爭對手，如MacDonal’s及Tim Hortons，近年來也重新調整相關’’’啡產品，似乎也讓許多消費者改變消費地點。
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Kodak in China ——The analysis of the opportunities and threats. Class:Student number:Team member: Time : | International marketing 1001 | | 08071001(36、12、14、03、30) | | 付嘉、田广林、严伟伟、李晓兰、陈玉英 | | 2012/09/26 | | The opportunities 1. The large population made China a large markering place.more people means more customers. 2. The income of the residents is increaseing. the level of consumption become higher. 3. The development of
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Strengths Topshop being a popular brand never fails to have the latest styles and fashion trends. It not only has a large variety of mens and womens clothes it also has adjoined and opened other stores which target different age groups and styles. Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality. Weaknesses Although aimed at a younger target market Topshop is said to be slightly higher priced than the
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ABOUT TOPSHOP: Topshop is a well known British‚ multinational clothing retailer which specialises in the latest fashion converning clothes‚ shoes‚ accessories and make-up. Out of its 440 shops across the globe‚ 300 of these are based in Britain. Topshop is owned by Arcadia Group Ltd. The company has managed to avoid paying U.K tax as the owner is a resident of Monaco. Other current operations include; Dorothy Perkins‚ Evans‚ BHS and Miss Selfridge. Topshop are introducing the idea of a plus
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Topshop BRANDING ASSIGNMENT Made by—Ramona 28.5.2013 Topshop is a British multinational retailer which specialises in fashion clothing‚ shoes‚ make-up and accessories. It has around 440 shops‚ 319 of which are in Britain‚ across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%)‚ which is controlled by Sir Philip Green and owns a number
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Introduction I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes‚ shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive
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vital requirements.” Robert G. Cooper‚ Winning at New Products Topshop is a fashion forward brand with its flagship store based on London Oxford Street. Topshop have cleverly used social media to get a better customer insight. This is done by using Facebook to like and share posts of what they like. By doing this Topshop can not only get a Customer insight but are able to widen their target audience. During London Fashion Week‚ Topshop offered an exciting new experience where customers could customize
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TOPSHOP History dhvgkjhg STRENGTHS Topshop has over 309 fashion stores nationwide‚ and 50 stores outside the UK. It boasts the worlds largest fashion store in London‚ with over 200‚000 shoppers per week‚ the store gets 2 deliveries per day and 7‚000 looks per season. In 2006 operating profit was £110 million‚ rung through the tills at topshop; topshops annual sales are now £600 million. Over 40 of the stores now offer FREE personal style consultants who work in soundproof VIP changing
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Page 9 Introduction # Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective
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International Business Management – 2nd Year -TOPSHOP International Strategies – Final Project Dumitrascu Elena Onitiu Anamaria Pascalau Anca – Diana Tatar Horatiu Table of Contents 1. Presentation of the Company ................................................................................................3 1.1. Topshop – Part of Arcadia Group ..................................................................................3 1.2. Topshop phenomena .....................................
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