259136869 ToPSHOP
University Babes – Bolyai
Faculty of Economics and Business Administration
IBM – International Business Management – 2nd Year
-TOPSHOP International Strategies – Final Project
Dumitrascu Elena
Onitiu Anamaria
Pascalau Anca – Diana
Tatar Horatiu
Table of Contents
1.
Presentation of the Company ................................................................................................3
1.1.
Topshop – Part of Arcadia Group ..................................................................................3
1.2.
Topshop phenomena .....................................................................................................3
1.2.1.
Short History .........................................................................................................4
1.2.2.
Stores and Flagship stores ......................................................................................5
1.3.
1.3.1.
Topshop’s Products................................................................................................7
1.3.2.
Topshop’s Services ................................................................................................7
1.4.
2.
3.
Products and Services ...................................................................................................7
Promotion ................................................................................................................... 10
External analysis of the environment .................................................................................. 11
2.1.
SWOT analysis ........................................................................................................... 11
2.2.
Porter’s five forces ...................................................................................................... 12
2.3.
Main competitors ........................................................................................................ 13
2.4.
PEST Analysis
Faculty of Economics and Business Administration
IBM – International Business Management – 2nd Year
-TOPSHOP International Strategies – Final Project
Dumitrascu Elena
Onitiu Anamaria
Pascalau Anca – Diana
Tatar Horatiu
Table of Contents
1.
Presentation of the Company ................................................................................................3
1.1.
Topshop – Part of Arcadia Group ..................................................................................3
1.2.
Topshop phenomena .....................................................................................................3
1.2.1.
Short History .........................................................................................................4
1.2.2.
Stores and Flagship stores ......................................................................................5
1.3.
1.3.1.
Topshop’s Products................................................................................................7
1.3.2.
Topshop’s Services ................................................................................................7
1.4.
2.
3.
Products and Services ...................................................................................................7
Promotion ................................................................................................................... 10
External analysis of the environment .................................................................................. 11
2.1.
SWOT analysis ........................................................................................................... 11
2.2.
Porter’s five forces ...................................................................................................... 12
2.3.
Main competitors ........................................................................................................ 13
2.4.
PEST Analysis