Topshop
Topshop BRANDING ASSIGNMENT
Made by—Ramona 28.5.2013
Topshop is a British multinational retailer which specialises in fashion clothing, shoes, make-up and accessories. It has around 440 shops, 319 of which are in Britain, across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%), which is controlled by Sir Philip Green and owns a number of other retail outlets including Burton, Dorothy Perkins and Miss Selfridge(25%).
Topshop was founded in 1964 as Peter Robinson's Top Shop, a youth fashion brand within the Sheffield branch of Peter Robinson, a now-defunct British department store chain. The first stand-alone Topshop store was opened in 1974. In 1970, Toman was created as a spin-off brand to cater for male customers and is now run as a separate chain, although some stores are co-located. On 1 May 2010, Topshop opened its first New Zealand store. Located on Auckland's North Shore, the shop sold out of some of its ranges before it had even opened. Topshop expanded into Australia in 2011, with flagships opened in both New South Wales and Victoria. In November 2012, Topshop launched its first store in South Africa. In April 2013 a Topshop-Topman store launched in Cape Town, at the V&A Waterfront, with then a total of three stores in the country.In December 2012, Philip Green agreed to sell a 25% stake in Topshop and Topman to the United States-based private equity group Leonard Green and Partners for US$805 million.
Flagship stores
Oxford Circus, London
Topshop Oxford Circus is the flagship Topshop store in the United Kingdom and the largest fashion store in the world. The store's features include a nail bar, a one-hour tailoring service, a hair salon by catwalk hairdresser Daniel Hersheson, an EAT café/sandwich bar, and a one-hour delivery service whereby customers can place an order to the store and
Made by—Ramona 28.5.2013
Topshop is a British multinational retailer which specialises in fashion clothing, shoes, make-up and accessories. It has around 440 shops, 319 of which are in Britain, across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%), which is controlled by Sir Philip Green and owns a number of other retail outlets including Burton, Dorothy Perkins and Miss Selfridge(25%).
Topshop was founded in 1964 as Peter Robinson's Top Shop, a youth fashion brand within the Sheffield branch of Peter Robinson, a now-defunct British department store chain. The first stand-alone Topshop store was opened in 1974. In 1970, Toman was created as a spin-off brand to cater for male customers and is now run as a separate chain, although some stores are co-located. On 1 May 2010, Topshop opened its first New Zealand store. Located on Auckland's North Shore, the shop sold out of some of its ranges before it had even opened. Topshop expanded into Australia in 2011, with flagships opened in both New South Wales and Victoria. In November 2012, Topshop launched its first store in South Africa. In April 2013 a Topshop-Topman store launched in Cape Town, at the V&A Waterfront, with then a total of three stores in the country.In December 2012, Philip Green agreed to sell a 25% stake in Topshop and Topman to the United States-based private equity group Leonard Green and Partners for US$805 million.
Flagship stores
Oxford Circus, London
Topshop Oxford Circus is the flagship Topshop store in the United Kingdom and the largest fashion store in the world. The store's features include a nail bar, a one-hour tailoring service, a hair salon by catwalk hairdresser Daniel Hersheson, an EAT café/sandwich bar, and a one-hour delivery service whereby customers can place an order to the store and