– A case Of Singapore Airlines Prepared by: Mai El Haddad‚ Siyuan Wu‚ Wenyan Tang and Talisa Maulgue TABLE OF CONTENTS Introduction........................................................................................................................................................................ 2 Overview of the industry............................................................................................................................................... 2 Singapore Airlines ..
Premium Airline Singapore Airlines
SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity‚ commoditization of offerings and cutthroat rivalry to name a few‚ it facilitates economic growth‚ world trade‚ international investment and tourism. This case study will analyze the external factors affecting the airline industry‚ analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic
Premium Airline Low-cost carrier Singapore Airlines
Introduction “Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.” Singapore Airlines’ Mission Statement The company has come a long way since its foundation in 1972 (Singapore Airlines [SIA]‚ 2014a). It grew from a regional airline to one of the most recognized carriers in the world. In 2006‚ with its icon‚ Singapore Girl‚ and its premium class offer‚ Singapore Airlines
Premium Singapore Airlines Airline Strategic management
Since its official formation dating back to 1947‚ Singapore Airlines have founded its business on world-class service quality in the airline industry. Such a reputation is built on core aspects of the airlines service delivery which includes features like the friendly service‚ prompt flights and in-flight entertainment system. As consumers‚ we only see these final outcomes and therefore‚ often forget that these qualities are a product of much planning‚ trial and of course - teamwork. The efficient
Premium Motivation Singapore Airlines Decision making
Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines
Premium Singapore Airlines Airline Malaysia Airlines
The GDP of Singapore at purchasing power parity per capita is the 4th largest in the world1. Yet‚ Singapore is small and vulnerable to global storms and was the first East Asian country to fall into a recession in the 2008 economic crises. Biggest impact of recession is the escalating job losses that have become a national dilemma‚ as resident unemployment hit highs of 3.8% (1999)‚ 4.9% (2002)‚ 5.2% (2003) and 4.3% (2009) during downturns2. Shorter economic cycles‚ increased competition due to
Premium Leadership Skill Singapore
The educational measure that the government took in the Singapore budget 2013 is effective in achieving its objectives of enriching the educational experiences of Singaporean students.The measure that was passed in the Singapore budget 2013 states that the Edusave Endowment Fund will receive a $300 million top-up from the government. The increase in Edusave savings is effective in achieving the goals of the budget as students can use the extra money in the edusave savings to increase their opportunities
Premium Singapore Government Education
Majeerah B. Sinarimbo September 26‚ 2012 Political Science 160 SINGA-PURA (SINGAPORE) The world becomes more and more complex. Things have never been the same. Changes became rapid and impulsive that at some point‚ we are confused as to how to address these changes. Conflicts of the early times are not the same with what we ’re facing today. Solutions of the past are not exactly effective in the present. We‚ humans‚ we ’re never stable. The complexity of our behavior is a great manifestation
Premium Singapore Free market United States
of rascism. Racism would be saying that an Indian cannot buy a flat at Bishan‚ solely because he’s an Indian. The EIP is treading on grey area. There has been evidence to show the disadvantages of this policy. In demographically chinese dominant Singapore‚ when the minority races cannot sell their HDB flat to a Chinese because that quota ceiling has been met‚ the flat is often sold below market
Premium Racism Race Singapore
Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
Premium Airline Singapore Airlines Malaysia Airlines