Singapore International Airlines
Introduction
Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957, the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However, the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA). As defining the image of the company, sarong kebaya worn by the flight attendants or crews that can be seen until now have been designed by French Couturier Pierre Balmain.
Question 1: Describe what is so special about SIA’a five elements of its successful HR practices?
Singapore Airlines (SIA) has been most awarded airline in the world for many years. There are several key element of success that has been practiced by SIA. Singapore Airline has successfully deliver service excellence in a cost-effective way as their cost is much more below all other aviation service provider. In fact, the SIA’s price can be comparable to those of budget airlines.
However, the key challenge that the SIA faced in implementing business level strategies, is the effective alignment of functional alignment of functional strategies such as HR, marketing, or operation with the business level strategy.
Question 2: Evaluate the effectiveness of each element’s contribution towards SIA’s leadership in service excellence and cost effectiveness.
The five elements of the SIA’s successful HR practices are:
1. Stringent selection and recruitment processes
2. Extensive investment in training and retraining
3. Successful service delivery teams
4. Empowerment of frontline staff to control quality
5. Motivating staff through rewards and recognition
Each of the elements has its own specialty and uniqueness.
1. Stringent selection and recruitment processes.
Singapore Airlines open up their
Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957, the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However, the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA). As defining the image of the company, sarong kebaya worn by the flight attendants or crews that can be seen until now have been designed by French Couturier Pierre Balmain.
Question 1: Describe what is so special about SIA’a five elements of its successful HR practices?
Singapore Airlines (SIA) has been most awarded airline in the world for many years. There are several key element of success that has been practiced by SIA. Singapore Airline has successfully deliver service excellence in a cost-effective way as their cost is much more below all other aviation service provider. In fact, the SIA’s price can be comparable to those of budget airlines.
However, the key challenge that the SIA faced in implementing business level strategies, is the effective alignment of functional alignment of functional strategies such as HR, marketing, or operation with the business level strategy.
Question 2: Evaluate the effectiveness of each element’s contribution towards SIA’s leadership in service excellence and cost effectiveness.
The five elements of the SIA’s successful HR practices are:
1. Stringent selection and recruitment processes
2. Extensive investment in training and retraining
3. Successful service delivery teams
4. Empowerment of frontline staff to control quality
5. Motivating staff through rewards and recognition
Each of the elements has its own specialty and uniqueness.
1. Stringent selection and recruitment processes.
Singapore Airlines open up their