other‚ hence making it a stronger brand. CONTEMPORARY BUSINESS- BUS 508 3 The Groups The Virgin Group is a leading international investment group and one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson‚ the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony‚ travel‚ financial services‚ leisure‚ music‚ holidays and health & wellness. Across its companies‚ Virgin employs approximately 50‚000 people
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of what someone earns and the nature of the personal life proves thier success. So who is a successful person and who is a failure?Do school and college grades provide a way to ensure success? Isn’t it true that drop-outs like Bill Gates and Richard Branson have become the most successful and inspirational icons today? And should we consider the millions of un -educated people in the world to be failures in life? There are various points to show otherwise that academic qualification does not
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1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25‚000 employees worldwide. It has revenues of about 7 billion‚ and has become one of the world’s top 50 brands. Although there is no official mission‚ we can infer that by the company statements throughout the years: Be the shopper victor‚ by delivering brand values‚ which are: value for currency‚ superior quality‚ dazzling customer
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Virgin Atlantic Airway is one of the most famous airline giants in the world. Its successful investment in Africa is an important essential that makes this company reaches this rank. 1.1 Background Virgin Corporation was founded in 1968 by Richard Branson in the United Kingdom. Until 2012‚ the Virgin Corporation employed almost more than 50‚000 people over 50 countries in the world. Global branded revenues of £15bn ($24bn). Virgin Corporation is a transnational private company. In 1970‚ the Virgin
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his first company called Laugh-O-Gram. The Kansas based business would produce cartoons and short advertising films. In 1923‚ the business went bankrupt. Walt didn’t give up‚ he packed up‚ went to Hollywood and started The Walt Disney Company. Richard Branson - He is undoubtedly a successful entrepreneur with many successful ventures to his name including Virgin Atlantic‚ Virgin Music and Virgin Active. However‚ when he was 16 he dropped out of school to start a student magazine that didn’t do as well
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driving business Positive and admired public image of personality of the company Lowered risk due to the diversification of businesses WEAKNESSES Too great a reliance on the brand name Dilution of the brand due to diversification Heavy reliance on Branson as the face of the brand – risky Business losses and failures which could affect the group OPPORTUNITIES Continued expansion into new and emerging markets THREATS The linking of the subsidiaries via the brand – negative press from one company
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Diversification strategy is used to increase the firm’s value by improving its overall performance. Value here is created here either through related diversification ( my report) or through unrelated diversification ( which will be discussed further) when the strategy allows a company’s business to increase revenues or reduce cost while implementing their business –level strategies In some case‚ using diversification strategy may have nothing to do with increasing the firm’s value; in fact it
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Group and show how aspects of the four key activities are evident in the case study. Virgin have added value to their portfolio in several ways. The most clearly visible way in which they do so is through envisioning. As the Virgin HQ and Richard Branson are so closely intertwined‚ they have developed a unique approach to the business and believe in careful brand enhancement and the benefits of transferring this brand image across a diverse portfolio. They view companies as part of a family rather
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highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore Airlines was £600.25 million‚ which included a capital injection of £49 million and
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run by CEO Rob Lloyd‚ is another company that is striving to build a Hyperloop. Unlike the other companies‚ Virgin Hyperloop is focusing less on transporting humans‚ and more on transporting cargo. The company recently found a new chairman‚ Richard Branson‚ who is the founder of numerous other Virgin companies including airlines Virgin Atlantic and Virgin
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