STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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role model? What did you learn from them? Sir Richard Branson is one of the worlds most intriguing‚ succesful and enduring entrepreneurial business leaders. The founder of the Virgin Group‚ he has established a very interesting background and approach to both leadership and where he chooses to put his resources to work. He is an extremist in serial entrepreneurship and has a very interesting and exciting leadership style. Qualities: Creativity : Richard Branson’s ventures portray creativity‚ venturing
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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Virgin Holdings Ltd is an expert in the domestic and international travel industry. Previously known as Virgin Blue‚ and came to the Australian market in year 2000. Virgin is part of Virgin Group consisting of 400 other companies and founded by Richard Branson. At fiscal year end June 2012‚ flights operated reached 162‚817 and 19‚468‚929 people were carried to 52 destinations. Revenue is $4‚175 million with 5‚300 employees. Virgin operates globally but domestic operations are the main income stream
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"There are so many things going on around the world and only so many hours in the day."- Richard Branson. Richard Branson is a well known entrepreneur who dropped out of school at the age of 16 to start his first business‚ and became a millionaire by the age of 24. He flies around the world in a balloon‚ breaks world records and likes dangerous stunts. He is an ultimate brand builder commonly associated with fun‚ adventure and success. He is a leader and driving force to around 250 companies‚ employing
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HSC Advanced English‚ Module A: Richard III and Looking For Richard‚ Essay Connections of commonality and dissimilarity may be drawn between a multiplicity of texts through an appreciation of the values and attitudes with which they were composed. Accordingly‚ the values and attitudes of the individual being may be defined as an acute blend of externally induced‚ or contextual and internally triggered‚ or inherent factors. Cultural‚ historical‚ political‚ religious and social influences‚ dictated
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majority foreign-owned airline after the federal government allowed the cashed up Middle Eastern carrier Etihad to raise its stake to 10 per cent from 4.99 per cent. It will take the combined ownership of Virgin’s three biggest shareholders - Sir Richard Branson’s Virgin Group‚ Air New Zealand and Etihad to 55 per cent. The two airlines have a code-sharing arrangement; the companies offer 24 flights per week between Australia and Abu Dhabi. Macquarie Equities analyst Russell Shaw said Etihad’s next
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A deeper understanding of ambition and identity emerges from pursuing the connections between King Richard III and Looking for Richard. Compare how these texts explore ambition and identity. Ambition; an earnest desire for some type of achievement or distinction‚ as power‚ honour‚ fame‚ or wealth‚ and the willingness to strive for its attainment * Al Pacino’s production as an art-house vanity project * Promotes himself – manipulating the audience through cutaways‚ specific and timed
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compositions of texts. King Richard III and Looking For Richard directly relate to historical and social contexts respectively‚ social drawing on historical’s challenge to the context in which it was written. Shakespeare’s play was crafted in a difficult time of political and religious adherence. Shakespeare’s portrayal of Richard focuses on his devilish and Machiavellian nature. Machiavelli’s The Prince teaches that an adept ruler should aim to achieve power at any cost. Richard is a Machiavel; he calls
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Current situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since
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