(2007). Entrepreneurship concepts‚ theory and prospective. Pondichery: Springer Berlin Heidelberg. Curran‚R. & Blackburn‚R. (1994) Small firms and local economic networks: the death of the local economy. London: Paul Chapman Publihsers. Darren Richards Entrepreneur. (2010). Retrieved September 2‚ 2012‚ from darrenrichards: http://www.darrenrichards.com/ Hatten‚ T James L.Fisher and James V.Koch‚ 2. T. (2008). The entrepreneurial personality. Westport: Praeger. Kaufman‚ P. J.‚ Dant‚ R. P. (1998)
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Unit 37 – Understanding Business Ethics Explain at least 3 general activities from an ethical viewpoint your chosen business needs to consider in its operational activities. Describe how the business is attempting to show its stakeholders that it is aware of the ethical concerns that apply. Corporate social responsibility (CSR) CSR is about how companies manage the business processes to produce an overall positive impact on society. Business ethics Business ethics is the accepted set of moral
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original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives are observed to establish a team capable of guiding Virgin Group’s business development‚ entire financial control and overall strategy. Thus‚ all strategic objectives likely to involve altering the financial‚ organizational
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History of Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail‚ the franchise will last until April 2012. Along with the Cross Country line‚ Virgin also won the West Coast franchise and took control on the 9th of March 1997‚ this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector‚ all of which had been completed in less
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sets Virgin apart‚ what they needed was a way to strengthen that culture. Virgin business creator‚ entrepreneur and former CEO Richard Branson puts people first; he refers to Virgin employees as “Virgin’s people”. (Donaldson‚ Werhane‚ 2008 pp. 400). Branson is so insistent that the employees have a way to communicate with him‚ he gave them his home phone number. What Branson and Virgin wanted was a way for the employees to interact with their employees and make them part of the community and the everyday
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Article Evaluation on Managing Brand Evaluation of Arguments In the article‚ authors argue that in recent era‚ most of the company made some costly mistake in managing their brand value. This argument is based on the concepts of brand like brand management tactics (Berthon‚ Holbrook & Hulbert‚ 2003). Authors state that organizations divided their brands in different products categories that damaged the parent brands. It is also discussed that today‚ most of the companies adopt the concept of globalization
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Executive Summary: One of the major challenges faced by strategic planners in multinational organizations is to identify and assess different types of risks involved in the rapidly growing and changing global markets. The diverse and dynamic global environment includes a myriad of risks that need to be identified‚ and assessed to ensure survival and success. Management of risks embedded in the global business environment is a critical part of strategic planning and management process. "Failure
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Founder-CEO Succession Summary The Wily Technology case addresses a critical stage in a new venture’s development‚ when the founder who has been leading the company is being replaced by a professional CEO. It examines the events‚ conditions‚ and founder characteristics that precipitate such a change‚ and the issue of whether the founder should remain in the company after the succession event and in what role. Reference http://www.stanford.edu/class/e140/e140a/content/wily.html
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obvious similarity is that both Virgin Atlantic and Ryanair operate in the UK passenger air transport industry. Both are relatively recent creations and might be seen as new entrants to the sector: Virgin’s air transport business was founded by Richard Branson in 1984 and Michael O’Leary took over as Chief Executive at Ryanair‚ a small Irish airline which had been founded as Guinness Peat Aviation in 1985 (Creation‚ 2004). Both started life in competition with major national flag carrier airlines (British
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investment group that operates in over 34 countries and that employs around 50‚000 people in about 400 companies worldwide. Its product ranges from mobile services to travel‚ finance services‚ music and many many more. It was funded in 1970 by Sir Richard Branson who started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even far apart
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