Overview The mother company of Econo ball pen is GQ manufactures Industries Ltd. GQ Ball Pen Industries Limited‚ has started its journey in 1981 as a first member of GQ Group of Companies Limited‚ is a leading ball point industry in Bangladesh. Within a short span of time the company emerged as a leading Ball Point Pen Industry of the country due to its innovative and quality products. The company was listed in Dhaka Stock Exchange and Chittagong Stock Exchange on 14‚ July 1986 and 10‚ October 1996
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The case is focused on major issues faced by Templeton Hardware while operating newly acquired businesses. The given case is a best example of poor organisational management. Templeton hardware was willing to expand its business in new products and services hence they acquired The Great Outdoors and Lodeston Landscapes. Actions taken by Templeton Decisions for acquiring two companies were taken by the company in hurry and all the implementation and changes took place very quickly. The company
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Havaianas rebranding notes http://businesstoday.intoday.in/story/havaianas-case-study/1/187012.html + As Brazil’s economy began to improve in the early 1990s consumers deserted the "cheap" Havaianas slippers‚ which were seen as something worn by maids and construction workers. This development also coincided with the entry of new unbranded competitors in the domestic market. > Consequently‚ Havaianas’s sales suffered‚ dropping 35 per cent in 1993 to 65 million pairs. The loss in sales forced
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Frontier Airlines Rebranding Campaign May 2005 Abstract After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area‚ they decided a new image was in order. Frontier released their new ad campaign "A Whole New Animal‚" that built on their solid old brand‚ but conveyed their new goal that they are affordable‚ flexible‚ accommodating‚ and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal
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Letter of Transmittal ZarjinaTarana Khalil (ZTK) Lecturer‚ School of Business North South University Dhaka‚ Bangladesh Date: 01/01/2014 Subject: Report on dying brand- Elite Paints Dear Ma’am‚ Here is the report on our dying brand Elite Paints which was the term report for the semester Fall’2013. In this report we have re-branded Elite paint which is a dying brand due to unattractive packaging and lack of marketing. Thus‚ we have re-launched Elite Paints with a new logo and slogan. We
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sociology.20120205.01 Rebranding and Organisational Performance- Some Issues of Relevance Anil Kumar Singh‚ Vikas Tripathi‚ Priyender Yadav * Institute of Business M anagement‚ GLA University‚ M athura‚ 281406‚ India Abstract Dispensing with an established brand‚ often the culmination of many years of continuous investment‚ and perfunctorily replacing it with a new brand would seem to contradict a century of marketing theory and practice. Despite of this fact rebranding has become a popular
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BANK OF BARODA In the case of Bank of Baroda it was the need to refresh brand image and create a more contemporary persona as the old identity was not well recalled or liked so a dramatic transition was called for. When brands undergo an overhaul‚ how should they ensure that consumers do not misinterpret this as a negative sign as though something is amiss and start worrying if it means the brand was not doing well before? Bank of Baroda is a comprehensive re-branding initiative that addressed
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tastes great and is fast. Since fast food restaurants have been exploding in the U.S. these days‚ like McDonalds‚ KFC‚ and Burger King‚ more and more people eat there every day. But did you know what it actually does to you? In the non fiction text‚ McJobs‚ by Eric Schlosser‚ the author explains about how fast food has changed the society. He talks about how there used to be no fast food restaurants in Martinsburg but now‚ lots of chain restaurants and fast food places are there‚ erasing what is unique
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consumers associate with a specific product. REBRANDING-WHAT IS IT? Rebranding occurs when a product or service developed with one brand‚ company or product line affiliation is marketed or distributed with a new and different identity. It is usually more than simply a change in brand’s logo and other superficial changes and should involve radical changes to the brand name‚ image marketing strategy and advertising themes. In order to complete Rebranding‚ several areas should be reviewed including
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Urban Rebranding – El Raval‚ Barcelona. Prior to the 1950’s the El Raval quarters of Barcelona housed the tanning industry‚ but as deindustrialisation took hold towards the end of the decade many of the factories were left empty‚ the majority of the local residents were left unemployed and as a result drug use‚ crime and prostitution increased hugely. As the area went into this spiral of decline El Raval became renowned for its poor image halting any tourism or immigration that had the
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