Od Corporate Rebranding
Actions taken by Templeton
Decisions for acquiring two companies were taken by the company in hurry and all the implementation and changes took place very quickly. The company changed the name of both the acquired companies from the great outdoors to Templeton Caravans and from Lodeston Landscapes to Templeton landscape solutions. Templeton planned to operate all the business from existing hardware store locations. All The landscape solutions outlets were brought together with hardware stores. The great outdoor showrooms also brought under or adjacent to hardware stores.
Action Impact on Organisational Members
The Action taken by management impacted the organisational members in great way. All three businesses companies were operating required different job skills and knowledge skills. Company was not able to retain employees working earlier in these organisations hence they brought new staff on board which was not knowledgeable and experienced. Templeton was new in the businesses and existing employee base was not having knowledge about product and services associated with caravans and landscaping. A study conducted by Ashwin W. Joshi and Sanjay Sharma on customer knowledge development and success of new product provides insight that product knowledge plays a very important role in success of product. If employees are not aware of the product, how they can convince the customers, it will be difficult for them to sell the products (Ashwin W. Joshi and Sanjay Sharma, 2004). It was also noticed that employees were not motivated enough and trained to effectively deal with customers. The reasons could be less knowledge about the product, high work
References: Anderson, D. L. (2012). Organization Development: The Process of Leading Organizational Change. Washington DC: SAGE Publication. Ashwin W. Joshi and Sanjay Sharma. (2004). Customer Knowledge Development: Antecedents and Impact on New Product Performance. The Journal of Marketing , 47-59. Change Management. (n.d.). Retrieved March 13, 2012, from www.organizationalchangemanagement.net: http://organizationalchangemanagement.net Change Management Danca, A. C. (n.d.). SWOT Analysis. Retrieved March 12, 2012, from www.stfrancis.edu: http://www.stfrancis.edu/content/ba/ghkickul/stuwebs/btopics/works/swot.htm Dunphy, D., Griffiths, A enneth Kerber and Anthony F Buono. (2005). Rethinking Organizational Change : Reframing the Challenge of Change Management. Development , 23-38. Eugene Sivadas and F. Robert Dwyer. (2000). An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes. The Journal of Marketing , 31-49. Jeroen P.J. de Jong and Deanne N. Den Hartog. (2007). How leaders influence employees ' innovative behaviour. European Journal of Innovation Management , 41-64. Jinhong Xie, X. Michael Song and Anne Stringfellow. (1998). Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison. Management Science , 192-206. John P. Kotter and Dan S. Cohen. (2002). The heart of change: real-life stories of how people change their organizations. Boston: Harvard Business Press. Kotter, J. (2011, December 7). Forbes. Retrieved March 13, 2012, from www.forbes.com: http://www.forbes.com/sites/johnkotter/2011/07/12/change-management-vs-change-leadership-whats-the-difference/ Kotter, J Kotter, J. P. (1996). Leading change. Boston: Harvard Business Press. Shelton, L. M. (1988). Strategic business fits and corporate acquisition: Empirical evidence. Strategic Management Journal , 279-287. Silberman, M. L. (2003). The consultant 's big book of organization development tools. New York: McGraw-Hill Professional. Srikant Datar, Richard Frankel and Mark Wolfson. (2001). Earnouts: The Effects of Adverse Selection and Agency Costs on Acquisition Techniques. JLEO , 201-238. Therese F. Yaeger and Peter F. Sorensen. (2009). Strategic organization development: managing change for success. North Carolina: Information Age Publishing. Thomas G. Cummings and Christopher G. Worley. (2008). Organization development & change. Mason: Cengage Learning. Wm. E. Souder and Svenn Are Jenssen. (1999). Management Practices Influencing New Product Success and Failure in the United States and Scandinavia: A Cross-Cultural Comparative Study. Journal of Product Innovation Management , 183–203.