Od Corporate Rebranding

Topics: Management / Pages: 13 (3065 words) / Published: Oct 30th, 2012
The case is focused on major issues faced by Templeton Hardware while operating newly acquired businesses. The given case is a best example of poor organisational management. Templeton hardware was willing to expand its business in new products and services hence they acquired The Great Outdoors and Lodeston Landscapes.
Actions taken by Templeton
Decisions for acquiring two companies were taken by the company in hurry and all the implementation and changes took place very quickly. The company changed the name of both the acquired companies from the great outdoors to Templeton Caravans and from Lodeston Landscapes to Templeton landscape solutions. Templeton planned to operate all the business from existing hardware store locations. All The landscape solutions outlets were brought together with hardware stores. The great outdoor showrooms also brought under or adjacent to hardware stores.
Action Impact on Organisational Members
The Action taken by management impacted the organisational members in great way. All three businesses companies were operating required different job skills and knowledge skills. Company was not able to retain employees working earlier in these organisations hence they brought new staff on board which was not knowledgeable and experienced. Templeton was new in the businesses and existing employee base was not having knowledge about product and services associated with caravans and landscaping. A study conducted by Ashwin W. Joshi and Sanjay Sharma on customer knowledge development and success of new product provides insight that product knowledge plays a very important role in success of product. If employees are not aware of the product, how they can convince the customers, it will be difficult for them to sell the products (Ashwin W. Joshi and Sanjay Sharma, 2004). It was also noticed that employees were not motivated enough and trained to effectively deal with customers. The reasons could be less knowledge about the product, high work



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