REBRANDING - PROMOTING ‘ELT’ Worldwide CASE STUDY PREPARED BY: Hooman Sabzehzar‚ Jimmy Zhang‚ Irene Dai‚ Ian Zhang‚ Seyed M Jamali‚ Miras Ismail STAR Format: Situation‚ Task‚ Action‚ Result SITUATION Enhanced Language Training (ELT) offered by TDSB. • 14-week program experience in-class training followed by a work-placement experience. - Eight-week enhanced language training course‚ focuses on improving Business English skills and introduces clients to Canadian workplace
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Sun Zi’s Art of War is the oldest Chinese military classic in Chinese literature and the most well-known Chinese military treatise in the eastern and western world. It is written by Sun Zi who is also known as Sun Wu around the 400-320 B.C. and thus‚ now‚ the book which consisted of 13 chapters and about 6‚200 words written in classical Chinese is over 2‚400 years old today. The 13 chapters are as follows: 1. Detailed assessment and planning‚ 2. Waging war‚ 3. Strategic attack‚ 4. Disposition of
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Definition Definition of cap rates Capitalization rate shows the possible rate of return on the investment. Investors always favor a higher cap rate. This is due to the fact that the higher the cap rate the more earnings will be generated from the asset or investment. In order to calculate the capitalization rate we must figure out the Net operating income (NOI). The net operating income or NOI is equivalent to the deduction of all essential operating expenses from the all the operational profits
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efforts. We interviewed the store owner‚ conducted surveys‚ and researched the web to gain more of an understanding about the brand and how people currently feel. This helped us deepen our understandings‚ and also gave us an idea on how to create a rebranding plan. Our Findings: During the interview with the owner‚ aside from her store‚ when it enters to her mind‚ she feels that it’s a hangout spot where everyone can relax‚ eat desserts‚ and fun with family and friends. Based on the statistics that
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Innovation. Objective GMA Network (Kapuso Network‚ 2002-Present)—In October 27‚ 2002‚ GMA Network unveiled its new identity and catchphrase. In an effort to localized and transformed its image into a more intrinsic Filipino‚ GMA Network engaged in a rebranding course in line with its objective to become
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revising the staffing requirements and needs. The top hierarchy was replaced by staff head hunted from USA‚ the new board decided to restructure Silvertail’s management such as large size downsizing and closure of regional facilities. This led to rebranding to represent fresh‚ modernization and target market shifted towards under 30 year olds. This decision has imposed a problem towards the SIlvertail’s cabin crew. Silvertail’s Director of Recruitment‚ Sam Milroy has turned to a Management Consultant
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Comparison of Apple and MatsSoft on Basis of Various Strategies of Branding Branding and Positioning Strategy of Apple and MatSsoft For many years the product strategy of Apple is involved for creating many innovative products which are aligned with the strategy of “digital hub” (www.marketingmindscom). The core competence of the company is on delivering the exceptional experience with the user interfaces. The company has the strategy of branding which focuses on the emotions. The brand personality
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Introduction Business summary InterContinental Hotels Group PLC (IHG) owns‚ manages franchises and leases hotels and resorts worldwide. The IHG is a British multinational hotels company headquartered in Denham‚ UK. It is the largest hotel group in the world with 675‚982 rooms‚ and has more than 4‚600 hotels across 100 countries. IHG group has various brands such as: InterContinental‚ Crowne Plaza‚ Hotel Indigo‚ Holiday Inn‚ Holiday Inn Express‚ Staybridge Suites‚ Candlewood Suites‚ EVEN Hotels
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1. Using qualitative research while attempting to understand children is productive in providing an insight into their minds and gives a way to challenge adult assumptions of children and youth. Qualitative research goes beyond just numbers and data by providing a child’s perspective on their own understanding of the world and it gives them a voice (Albanese‚ 2009). When looking at ‘race’‚ gaining a child’s perspective can aid in a general understanding of the implications of race and racism on
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serious potential for sporting events Threats * Spirits and wine sales on rise * Budget beer gaining popularity * Loyal Blue drinkers making switch to wine * Market being saturated by diversity in kinds of beer Alternatives: Rebranding. The biggest opportunity is to introduce Blue to an entirely new market: young sociable males. The baby boomers are‚ perhaps‚ somewhat set in their ways when it comes to beer drinking. Many are expected to continue shifting to wine and spirits
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