me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes are more important than intangible ones. b. Intangible product attributes are more important than tangible ones. c. Both tangible and intangible product attributes are important. d. Neither tangible nor intangible product attributes are important. Advertising‚ company name‚ news stories
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The Green Stigma We‚ as a layman‚ are incredibly fascinated to see the moving vehicle‚ running trains‚ flying aeroplanes and helicopters‚ radio‚ television and the most recent invention computer and internet. And witnessing these lavish‚ alluring and life luxuriant inventions around us‚ only one thing strikes our mind that is‚ a wizardry‚ engineering‚ science and technology. When we see the doctors working in hospitals‚ ailing patients suffering from various diseases‚ we think‚ the divination medical
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Assignment 1: Discuss the product decisions. Before discussing the product decisions‚ it is important to define a product and its classifications. Product A product can be defined as anything that can be offered to satisfy human needs. Further it can also be described as anything that is potentially vslued by a target market for the benefits or satisfaction it provides including objects‚ services‚ organizations‚ places‚ people and ideas.(woodruff 1996) A product is anything that can be
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Production & Operation Management Product Development Product Development Tools/Techniques Submitted To Prof. P.S.Gill Submitted By Manish Singh MBA-2nd‚ RIMT Punjab Technical University Jalandhar Product Development Meaning: Product development is the carried out after research which follows pure research. Development is the work contributing towards improvement in the existing knowledge by way of improved ideas‚ systems‚ techniques‚ etc. Product development is a specialized
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Groups and Teams Paper Organizational Behavior Introduction A team is a small group of people with complementary skills who work actively together to achieve a common purpose for which they hold themselves collectively accountable. In today ’s society‚ there can be several different factors that are associated for a group of people to become a high performance team. For a team to achieve great performance‚ and deliver real benefits to the organization‚ they have to be able to distinguish
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For the past week‚ we have been participating in a mock congress and trying to approve our own bills. Now it’s time to reflect. Getting a bill passed takes a lot of hard work and skill‚ and is definitely not easy. There are many steps and factors deciding if a bill gets approved. There were so many good experiences and so much to learn from. There are many steps in getting a bill passed. In fact‚ there could potentially be 10-12 steps (if you include vetoes and overrides) to get a bill passed‚ but
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Product differentiation is a marketing strategy that creates differences from other competiting products by focusing on its unique characteristics and features. The organizations target one market segment or the entire market by using this strategy. (Cravens‚ p110) The coca cola company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of
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marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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The poem‚ I’m Getting Old Now begins with the statement: “I’m Getting Old Now” bringing out the poet’s awareness of his advancing age. As one grows old and nears the end‚ one thinks a great deal about the past‚ especially the happy times; similarly‚ the poet thinks a lot about his childhood and in his dreams‚ he sees his mother as she had been when he was a child growing up in their old house. He dreams that she was standing stock still in the garden‚ over the hill‚ behind their house and looking
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marketing”. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing‚ it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individuals and group obtain what they need and through creating‚ offering‚ and exchanging products and value with others (Kotler‚2002).
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