"Diet Coke" Essays and Research Papers

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Diet Coke

In: Diet Coke-ane, Out: The Coffee Culture The brand has come a long way from its very first ad in 1983. A drink that is now squarely aimed at women was introduced to the world with an ad starring Bob Hope, an American comedian. As decades went by, companies improved their tactics to hook in consumers, boosting their appearance and reputation among Americans. An analysis of Diet Coke advertisements reveals how companies use such techniques, such as sex, fitness, and fashion, to appeal their products...

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Coke

Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke, coke zero, coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development, it really targets more female consumers than male. Specifically, women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period, Coca-Cola Company introduced a sweeter version of Diet Coke...

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Do Real Men Drink Diet Coke?

Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Fill Throttle Blue Demon. What type of demographic segmentation is each product’s marketing most likely to include? All of Coca-Cola products have different type of consumers that are being targeted; coke zero targets a younger generation, mainly for men. Diet Coke is for the healthy conscious...

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Diet Coke and Coca-cola

think of refreshment, think of ice cold Coca-Cola. 1941 - Coca-Cola is Coke! 1942 - The only thing like Coca-Cola is Coca-Cola itself. 1944 - How about a Coke? 1945 - Coke means Coca-Cola. 1945 - Passport to refreshment. 1947 - Coke knows no season. 1948 - Where there's Coke there's hospitality. 1949 - Coca-Cola ... along the highway to anywhere. 1952 - What you want is a Coke. 1954 - For people on the go. 1956 - Coca-Cola ... makes good things...

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“Do Real Men Drink Diet Coke?”

WRITTEN CASE REPORT: “DO REAL MEN DRINK DIET COKE?” INTRODUCTION The Coca-Cola Company knows it has to be creative if it’s going to sell more soda after sales dropped two years in a row in 2005 and 2006. In attempt to appeal consumers concerned with nutrition, Coke introduces Diet Coke Plus in 2007, a sweater version Diet Coke fortified with Vitamins and minerals. Other products like Cola Zero, Coca-Cola Blak, Full Throttle Blue Demon and Diet Cola. Coca-Cola is now investing more money...

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Coke Zero

QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition, this firm, Coca-Cola faces intense competition hence it has to increase its market share by introducing new...

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Coke Zero

rationale behind choosing Coke Zero Coca cola We recognise that Coca Cola is the market leader of the soft drink industry, currently holding a 26.7% share of the market [Snapdata International Ltd (2006) UK Soft Drinks 2006] The company has a reputable brand image, which has been upheld continuously through various marketing strategies, mainly a straight extension approach of continuous reinforcement of the same message to create global brand awareness [Hollesen, S. (2001)] Coke Zero 2006 saw the...

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Coke Zero

Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S., advertising has reflected that by describing the drink as "calorie-free" rather than "diet", since that demographic associates diet drinks with women. SWOT Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This...

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Coke Zero Case Study

Case Study Analysis Coke Zero Facts or size up * In both 2005 and 2006 sales of Coca Cola products dropped * Diet Coke plus was launched in 2007 * People were becoming increasing health conscience and no longer drank full calorie drinks quite as often * Diet coke tend to marketed towards women and thus the men were left out * Coke Zero’s name was chosen so as to not associate the word “diet” with the drink * Because of the Australia design of the product the US markets...

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Coke Zero Case Study

Coke Zero Case Study Coca Cola is world renowned soft drink. Unfortunately when it comes to taking health into consideration this is one of the last things one should be ingesting into their system. That’s why Coke introduced Diet Coke in 1982. Unfortunately the typical male consumer shies away from dieting due to social pressure for being perceived or mistaken for the feminine persona often categorized as a homosexual. With proper understanding, Coke was able to market a no calorie, body conscience...

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