Segmentation and Target Market for Kate Spade Kimberly McCain MKT 571/Marketing May 18‚ 2015 Dr. M. Dee Guillory Market segmentation divides the market into smaller clusters to promote products and services differently for each and are specific to the target market. It divides larger markets into smaller markets such as gender or age with shared characteristics. Target marketing directs the marketing activities toward a group of consumers. Kate Spade’s market segmentation uses many factors
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Net pay is gross pay minus deductions. Assume that deductions are taken for tax withholding (30 percent of gross pay) and parking ($10 per month). You will need the following variables: Analysis Process: 1. Display a program title. 2. Prompt for the Employee ID 3. Prompt for the Hourly rate. 4. Prompt for Regular hours. 5. Prompt Overtime hours. 6. Add net and subtract tax’s equal gross. 7. Divide tax to gross. 8. Display the net. Input: Item Employee
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in the next 2 years by opening 150 new Starbucks retail locations within Canada. Profit objective: to increase profit by 8% in the next 2 years by not competing on price. Starbucks should differentiate themselves in other ways‚ whether giving superior value or reducing prices will only waste effort‚ time and emotional costs. Market share: to increase market share from 24% to 30% by 2015 by introducing an extension of a product line. Unique Selling Point Starbucks stands out because
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2003 Starbucks Corporation: Competing in a Global Market Starbucks Corporation is a Seattle‚ Washington-based coffee company. It buys‚ roasts‚ and sells whole bean specialty coffees and coffee drinks through an international chain of retail outlets. From its beginnings as a seller of packaged‚ premium specialty coffees‚ Starbucks has evolved into a firm known for its coffeehouses‚ where people can purchase beverages and food items as well as packaged whole bean and ground coffee. Starbucks is credited
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add in profit. 4-1. Solution: Philip Morris Beginning cash $100‚000 – Asset buildup (250‚000) (1/2 × $500‚000) Profit 90‚000 (9% × $1‚000‚000) Ending cash ($60‚000) Deficit 2. Growth and financing (LO4) In Problem 1 if there had been no increase in sales and all other facts were the same‚ what would Philip’s ending cash balance be? What lesson do the examples in Problems 1 and 2 illustrate? 4-2. Solution: Philip Morris (continued) Beginning cash $100‚000 No asset buildup ----- Profit 45‚000
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1) Net velocity = 3 cos 55°= 1.72‚ 3 sin 55°-2 = .46 1.72 + .46 = 1.78 m/s Direction traveled will be 14.97° NW. 2) Total distance from you: √50km2 + 2.1km2 + 1.5km2 = 50.067 km from you. Relation to x-axis: = 90° + arccos(2.1/50.067) = 177.59° Relation to y-axis: = arccos(1.5/50.067) = 88.28° 3) Horozontal distance covered is 0+ 1100 * 0.32 = 352m traveled horizontally Vertical distance traveled is -1/2(-9.8)(.32)2 = .502 m traveled vertically 4) If he is 8m from the pool edge and 20m
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UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter‚ Ph.D. Instructor: Min Carter‚ Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon‚ May 20‚ 2013 Saigon‚ May 20‚ 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. Vision 1 3. Information
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Summary of Self-Assessment Outcomes In this assignment‚ you will be creating a list of your skills‚ values and personality traits. Be sure to use the text material and lectures to assist you with completing the assignment. Step 1: Skills Assessment Indicate five transferable skills you have to offer to an employer. A list of transferable skills is found in our text book on pages 30-31. Feel free to search the Internet for additional lists. After listing the skill‚ briefly explain through
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processes‚ forming new businesses to take advantage of new opportunities. UPS was interested in finding ways to leverage their extensive infrastructure and expertise in basic transportation of goods‚ services‚ and information. They wanted to enter new markets and continue to grow. They also wanted to undergo a more fundamental change—to transform their company into an enabler of global commerce. the company ’s vision was to be "the leading package delivery company." They were able to grow significantly
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Marketing English 1) Needs to answer to meet to satisfy 2) to create Marketing mix is composed of 4P: product‚ price‚ place‚ promotion. Umbrella brand: when a famous brand commercializes other famous brands. Icon brand: when you use the brand internationally (ex‚ Coca Cola : Coke‚ cola‚ coca..) Generic brand: when the name of the brand is used locally because it is part of your local and daily environment. Store brand: when a store commercializes his own brand because
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