Mercury Athletic Footwear: Valuing the Opportunity Terran Knox Measurements II MBA-634 Northwood University DEVOS Program Dr. Adam Guerrero 4 March‚ 2015 Problem Statement Mercury Athletic is the footwear division of West Coast Fashions (WCF)‚ a designer and marketer of men’s and women’s apparel. Due to unspectacular financial reports‚ the division was going to be sold. John Liedtke‚ the head of business development for Active Gear‚ Inc.‚ (AGI) looked to acquire Mercury from WCF‚ believing
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Mercury athletic footwear Group 7 Contents Executive Summary & Overview of Problems 3 Analysis on Mercury acquisition 4 1. Reasons why Mercury is an appropriate target for AGI 4 2. Estimation the value of Mercury based on discounted cash flows and Liedtke’s base case projections. 4 a. Estimation of the weighted average cost of capital 5 b. Estimation of the free cash flows from 2007 to 2011 5 c. Estimation for long-term growth rate and estimate the terminal value 5 d. Estimation value of
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Intro: Mercury can be used in many different products such as barometers‚ florescent lamps‚ and electrical switches and can be in the fish that we eat‚ whether the fish was caught in a local lake or bought from the grocery store. Mercury is a naturally occurring element in the earth’s crust that can be moved around from volcanoes‚ coal burning plants‚ mining‚ and other natural or human actions. “Mercury is well-documented as a toxic chemical that is atmospherically transported on a local‚ regional
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1. Is Mercury a good target for AGI? Discuss strategic fit of brands‚ products‚ customers‚ and distribution. Identify specific sources of value. Discuss AGI’s strengths/weaknesses compared with other bidders. Mercury AGI Brands Acquire an iconoclastic nonconformist image that trying to exploit by adding a line of active casual footwear. Associated with a lifestyle that was prosperous‚ active and fashion-conscious. products Main on men’s athletic footwear‚ and cover the athletic and casual footwear
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projector units in 1988 = (10‚518 + 972 ) / .37 = 31‚054 Below is a summary of the units in 1988 and projections in 1989 1988 1989 ( projected ) Video 19‚564 19‚579 Data 10‚518 11‚811 Graphics 972 1‚360 Total 31‚054 33‚693 2. Describe Barco’s product line evolution over time – focus on the time when different products in the line were introduced and upgraded. Barco entered the projection systems market in 1981 with the development of a video projector for showing motion pictures in airplanes
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Mercury Footwear Questions 1. Is Mercury an appropriate target for AGI? Why or why not? Yes‚ we do think so. In the case‚ we could find some characteristics of footwear industry: (1) It is a mature‚ highly competitive industry marked by low growth‚ but stable profit margin. (2) Performance of individual firms could be quite volatile for they need to anticipate and exploit fashion trend. (3) Except some global footwear brands‚ athletic and casual shoes market is still fragmented‚ which
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Group work Case unit 1 Barco Projection Systems (A): Worldwide Niche Marketing Group members: Danny Cornelia Marieke Martens Introduction Here follows a small summary and recommendations of the case. Summary Barco NV is a manufacturer company that produces broadcast monitors and professional video equipment. They focus on top of the line products in niche markets. The company’s strategy consisted out of three main elements. First they want to
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Introducing philosophy to children is a very controversial subject. Michael S. Pritchard‚ the author of Reasonable Children‚ explores the concept of introducing philosophy to children within the schools before they enter their college years. Pritchard assumed that the study of philosophy should begin at a college level. At the start of this assignment my first reaction was similar to Pritchard’s‚ philosophy starts during the college years. I could never imagine discussing
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California State University‚ Fullerton Department of Economics/MCBE Comparative Economic Systems (ECON 330) Spring‚ 2014 Course Syllabus Instructor: Nek Buzdar‚ Ph.D. Class Meetings: Section 01‚ Schedule # 11872 ( TuTh 11:30 AM -12:45 PM‚ SGMH 1303) Section 02‚ Schedule # 12161 (TuTh 2:30 PM - 3:45 PM‚ SGMH 2501) Section 03‚ Schedule # 12162 (TuTh 4:00 PM - 5:15 PM‚ SGMH 2205) Section 04‚ Schedule # 12320 (TuTh 10:00 AM - 11:15 AM‚ SGMH 1303) Office Location
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Mercury Athletic Footwear: Valuing the Opportunity Active Gear‚ Inc. (AGI) is a privately held footwear company and is contemplating the possibility of acquiring Mercury Athletic Footwear. West Coast Fashions Inc.‚ a large designer and marketer of men’s and women’s branded apparel recently announced that it plans to shed its Mercury Athletic Footwear subsidiary. AGI’s head of business development‚ John Liedtke‚ believes acquiring Mercury Athletic Footwear is a good option for the company. Although
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