"Athletic Shoe" Essays and Research Papers

Athletic Shoe

Problems In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it...

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Nike History

coach. While attending Stanford University, Knight wrote a paper about breaking Germany's domination of the U.S. domestic athletic shoe industry by distributing low-cost, high-quality Japanese athletic shoes to American consumers. In an attempt to realize his theory, Knight visited Japan and built an agreement with the Onitsuka Tiger company, a manufacturer of quality athletic shoes, to sell Tiger shoes in the United States. Since Bowerman and Knight each had full-time jobs, they needed someone to...

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Nike Marketing

athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this, it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded names and logo ever. Nike, which is the name of the Greek Goddess of Victory, was born in 1972 when Blue Ribbon Sports (BRS) launched its first branded shoe at the U.S. Olympic track and field trials. A former University...

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www.batabd.com Bata is a trusted name in shoe market all around the world. Bata Shoe Company ( Bangladesh) Ltd. is one of the leading shoe ret ailers in our cou ntr y . T oda y t he B at a S hoe O rganizat ion is a sprawling geo - centr ic company encompas sing operations in more than 70 countries around the world and is managed by 4 Meaningful Busines s Units ( MBU) acros s 5 continents. I t serves more than 1 million customers per day, employs more than 42,000 people, operates more than 5,500...

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Nike vs Adidas

of Oregon. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian. HISTORY OF NIKE The company's clothing and shoe designs typically feature three parallel bars, and...

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Team 8 NIKE Brand Inventory

depicted with wings, giving rise to her designation “Winged Victory”. Bowerman invented a grooved pattern on the sole inside of a waffle iron. The waffle-type grooved pattern helped athletes grip the running track and were lighter than traditional athletic shoes. A Portland State University student designed Nike’s ‘swoosh’ logo in 1971 for a mere $35. The logo went through four iterations until it reached the solo swoosh it is today. The slogan “Just Do It”, created in 1988, was inspired by serial...

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Reebok Swot

opportunities of “Adidas (often referred to as “the company”) alongside the threats and opportunities of the Reebok (subsidiary of Adidas) “EasyTone” fitness shoe as an individual product - that might in turn affect its marketing strategy and sales. Opportunities SPONSORSHIP AGREEMENTS Adidas has secured sponsorship agreements with many National Athletic leagues that have increased the company’s visibility to the globe. For example, Adidas is Official Sponsor of the Women’s World Cup 1999 in the USA...

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and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and Web sites which sell Nike's sports and leisure products. Nikeaccounts for 33% of the global market share in the athletic footwear industry. Nike, being an international organization, needs to focus on macro environmental factors.The external factor that affects brand/product Nike is political, economic, social andtechnology. How did Nike get its name? Nike is the...

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Nike Basketball Shoes: the Best for the Best

Shoes: The Best for the Best In 1917, Chuck Taylor was the first to introduce the world to a shoe developed specifically for basketball; the Converse All-Star. They were all black, with a rubber sole and a canvas body that laced up over the top of the ankle. It’s hard to believe that for the next fifty years this basic design would be renowned as the world best basketball shoe. By the time the 70’s rolled around, Converse developed a slightly more modern version of their All-Star model...

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New Balance Athletic Shoe Company: Situational Analysis

Situation analysis New Balance Athletic Shoe Company has been ranked the third in the US Athletic shoe industry. During the financial year 2007, it recorded revenues of $1,630 million, an increase of 5.2% over 2006 (www.businessweek.com). Since the athletic shoe market is highly competitive, New Balance is trying to figure out how to compete in this highly competitive market against such industry giant like Nike, Adidas/Reebok. Below is a SWOT analysis of New Balance. SWOT analysis Strengths...

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Nike case study

ready held a part of the low-priced athletic shoe market, the company set its sights on the high-priced end of the scale in Japan. Nike and MNC • Nike, the athletic footwear and clothing manufacturer, is a good example of a multinational corporation that has incorporated corporate social responsibility into its overall business strategy. In fact, Nike might argue that the move was necessary for its survival. Case in Japan • Nike is on fre.  Shares in the athletic footwear company hit record highs...

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Establish and Adjust the Marketing Mix

Assessment 1 Introduction PUMA is a major German multinational company that produces athletic shoes, fuma SE, officially branded as PUMA is a major German multinational company that produces athletic shoes, footwear, and other sportswear headquartered in Herzogenaurach, Bavaria, Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split...

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What Is Adidas’s Corporate Strategy?

strategic approach used in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? Has the corporate strategy changed with restructuring? “Adidas’s corporate strategy has been all along to improve on athletic footwear so as to give athletes an edge in competitive events (Sunset, 2009).” Their common approach has been to merge and divest other sporting goods, and apparel and footwear entities, to implement a marketing strategic tool of matching their...

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Nike vs Adidas

Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951. The company revenue for 2009 was listed at€10...

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Whose customers are they

as a distributor for a Japanese shoe manufacturer. Phil Knight – a competent middle-distance runner at the University of Oregon who later earned his MBA from Stanford – went into the running-shoe distribution business with his former Oregon track coach, Bill Bowerman. Then, using Bowerman's own designs for an improved running shoe, Knight dumped his Japanese supplier, contracted with some Japanese manufacturers of his own, and began competing directly in the athletic footwear market. It's worth noting...

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Strategic Marketing

based shoe distributer and has grown to become one of the largest sellers of athletic footwear, athletic apparel, equipment in the world. The company creates designs for men, women and children. Its top selling product category includes running, basketball, children’s, cross-training and women’s shoes. It also designs shoes for outdoor activities like tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, and other athletic and recreational...

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Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage. “Bowerman's 24 years as coach at the University of Oregon, he developed many of the world's best distance and middle-distance runners, among them Steve Prefontaine and Alberto Salazar. He won four National Collegiate Athletic Association track and field championships, and he coached 44 all-Americans and 19 Olympians.”(cite)...

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Nike Company Background

org) Origins and History Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer...

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The Legacy of Air Jordans

that time, shoe endorsements did not have much impact in the marketplace, but Nike was desperate for any kind of hope to revitalize their struggling business. With Jordan’s likable personality, charisma, and heart, they noticed something special in him. Therefore, they offered him a 5-year contract worth 2.5 million dollars that he could not refuse. Michael Jordan was then officially signed to Nike, and this began the rise of the Air Jordan trademark. ​ With the appearance of his first shoe in 1985...

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Nike Globalization

Nike Globalization By:Randell Smith Nike is well known around the whole world. They are the largest seller of athletic apparel and athletic footwear. The Nike logo, that is a swoosh, is one of the most recognizable business logos on earth. The logo is more than just a symbol. Nike is a prime example of the way a company is supposed to approach the sports market. Nike is everywhere related to sports including, retailing, sports management and sports promotion. Nike is advertised on TV commercials...

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business project one

Business Project One Purpose of Company NIKE is a for profit Corporation (Nike, Inc. 2014). This company has reported their third quarter revenue for 2014 is at 7 billion dollars (Nike, Inc. 2014). Nike Inc. is the world leading innovator in athletic footwear , equipment, apparel, accessories, and services (Nike, Inc. 2014). The Company sells a line of performance equipment under the NIKE brand name, including bags, electronic devices, sport balls, eyewear, protective equipment timepieces socks...

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Case Study Analysis of Nike and Google

achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy is during 2008 Summer Olympics in Beijing. Nike received special permission from the International Olympic Committee to run Nike ads featuring...

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fashion with special design in any of product. Focus in people who like sports and athletes,almost everybody can purchase adidas products. TECHNOLOGY Adidas join into technology by make up the world’s first smart shoes,adding a microchip inside the shoe and wireless mp3 player. Also using hot melt system of the production that is environmentally safe, using heat-activated adhesives. The packaging that company use, are suitable fot transportation over long distances, humid conditions and extreme temperature...

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completing his MBA at Stanford University. Johnson was extremely instrumental in the start-up of Nike. He created the swoosh logo, the name itself, its mail-order system, its brochures, and many other key parts of the company. Nike is a mainly an athletic footwear company, but it is also invoved further in apparel and althetic equiptment. It markets to a variety of segments including men, women, and children of all ages. Nike has different market lines that advertise to a variety of price points,...

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Analysis of Corporate Recruitment

 Analysis of Corporate Website Recruitment Nathalie C. Bourdereau University of Maryland University College Nike, Adidas, and New Balance are three well-known athletic shoe and apparel companies that allow for applicants to apply online but use different approaches to achieving that important recruitment tool. Each organization offers information on their websites that helps to inform prospective applicants about the culture and benefits. This approach...

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Adidas & Reebok

year 1920 when Adolf Dazzler (Adi) produced a handmade shoe fitted with black spikes. On July 01, 1924, Adi and his brother Rudolf Dazzler (Rudolf) started a company under the name "Dazzler Brothers OHG". In the year 1927, the company enhanced its capacity by taking on a new factory on lease. The company's shoes made their debut at the 1928 Olympics in Amsterdam. In 1930, the brothers purchased the factory and named it "Dazzler Brothers Sports Shoe Factory." The company introduced tennis shoes in 1931...

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Nike: a Multinational Company in China

Nike: A Multinational Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufactured...

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Product Value

must be positive values). VALUE DELIVER BY NIKE The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by ” Nolan Breit barth” in the 1970s with Phil knight founder of Nike Inc. It is the leading...

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Reebok Reebok International Limited was created in 1895 in England by Joseph William Foster (). During the beginning staages of Reebok, J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas, they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as...

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Nike Presentation

design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the...

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Nike Essay

and the company's products are sold in about 110 countries. For the financia year ending May 31, 2009, Nike reported record revenues of $19.2 billion, a 3 percent increase over last year’s earnings. Nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market GLOBALISATION AND NIKE Globalisation implies an integration of world economies. It includes a rapid increase in the movement of goods, services...

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Nike Case Answers

customer. Nike has a wide range of products ranging from athletics to life style and also indifferent price ranges. Therefore, it is always a challenge to fight against brand dilution within Nike. The following gives an idea of the customer’s perception of the brands: |Company |Branding message and Strategy | |Nike |Athletic, Influential, Outgoing, Aggressive, hi tech, futuristic, retro...

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segmenting potential and existing market segments. The bases of segmentation are, demographic, geographic, psychographic and behavioural. Select only those that are relevant and apply to your product offer. For example: The market segments of athletic shoes may include, Fashion Conscious Consumer (Market Segment 1) Demographics Age – 16-30 Income – under 15,000 pa – 100,000 + Occupation – Student, professional, administration, sales. Psychographics Values – Visible achievement, Look at...

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As mentioned the history of the company linked to year 1920 when Adolph Dassler had start producing footwear for soccer players and in 1924 Dassler’s brother, Rudolph joined him and started their own factory called Dassler Brother Shoe Factory. At that time there was no rivalry for the company till the year 1948 when brothers decided to dissolve the company and Rudolph went and started his own company called Puma schuhfabrik Rudolph Dassler. Since that time Puma became the new entrance and first...

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Nike Brand

Nike Athletic Shoe Industry {draw:frame} ”It is one of the most recognized symbols in the world-The swoosh. Simple.Fluid.Fast.” (Nike.com) III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description, product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes, basketball shoes, casual shoes, trail shoes, and cross trainer shoes. Nike tends to be more on the expensive...

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The Travails of Nike

Week 4 Syndicate Report: The Travails of Nike INTRODUCTION Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the...

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Nike's Product Mix

Knight wanted to create their own brand of athletic shoes, leading to the creation of the brand mark of the ‘Swoosh’ (Nike, Inc. a). The next level of progress came in with the outsole that had waffle type nubs for traction but were lighter than traditional shoes (Nike, Inc. a). In the 1980s, Nike became a publicly traded company but also had a fall from the position of industry leader because of production miscalculation but, the debut of signature shoe for an NBA rookie Michael Jordan helped bolster...

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development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued...

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Adidas Group 89

year prior, due to clearance sales in the second half of the year and increased operating expenses. Adidas, at the time of acquisition of Reebok suffered from a poor reputation in quality, innovation and styling. So, Adidas decided to promote Reebok athletic footwear to beginning and recreational runners and women athletes who were still loyal to the brand. Moreover, Adidas management, in order to improve Reebok’s image in men’s sports used famous professional athletes for promotion. To improve distribution...

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Global Marketplace

labels or tags on different shoe brands to find whether they had been manufactured in the United States. Surprisingly, almost all of the designed sneakers in my closet were manufactured in some other country but, the United States. Two of my Nike pairs had “Made in Indonesia" written on their tags, my Puma pair was "Made in China", my Reebok pair was "Made in Korea", and my Adidas pair had been "Made in Thailand". This aroused curiosity in me as most of these famous shoe brands have their headquarters...

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Nike Consumers demand Strategies

Until last year, Nike’s international market sales beyond the U.S. market sales lasting for four years, but the U.S. market still the Nike’s largest market. Although 61% of Nike’s revenue from athlete shoes and Nike occupies 45 percent of the U.S. athletic shoe market cannot help but be influenced by consumers' demand to owning another pair of sneakers. Nike is not the only one in suffering from American customers’ new preference with alternative footwear like hiking shoes and leather boots. Adidas and...

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Nike vs Adidas

and History of Nike and Adidas Nike, originally known as Blue Ribbon Sports was founded by University of Oregeon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. The company's profits grew quickly, and in 1966, Blue Ribbon Sports opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971...

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Case Study

over the world. In the 1970s, the company was renamed Reebok International Limited. By 1981, the company's sales touched $1.5 million. In 1982, Reebok launched 'Freestyle,' an athletic shoe for women, pioneering the concept of sports gear for aerobics In the same year, the company also launched its first tennis and fitness shoe for men. In 1984, Reebok got its shares listed on the New York Stock Exchange. Reebok's name was first heard in connection with human rights issues when, in 1986, it withdrew...

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Nike Brand Equity

Jordan line, Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike logo in 2000 (139). Imagery and performance were the main points that Nike stressed with its brand when it advertised itself. Nike stresses its performance...

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Nike Case Study

financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the world's leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formed in Oregon in 1968 as the successor to a partnership organized in 1964. This partnership was formed when Philip Knight, who had just graduated...

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Conflict Diamonds

| | | | | Case 2 | New Balance and the “Made in USA” Label | | | For years, New Balance had labeled its shoes “Made in USA”. New Balance is the only major manufacturer of athletic shoes that still assembles shoes in the United States; where it employs 1600 people ( up from 670 in 1994). All other shoe makers ( Nike, Reebok, Adidas, Fila, Saucony) moved their plants overseas where labor is cheaper. With 10 percent of the market and revenues of $1.2 billion New Balance is committed to...

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Case Study - Nike: Spreading Out to Stay Together

in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7...

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Five Paragraph Essay About Nike

just for comfort. Nike is also known for its athletic clothing being super comfy. Most of my closet itself is made up of Nike sweatpants or sweatshirts and many Nike dri fit shirts. An example of just how comfortable Nike shoes are would be how many of the athletes in my school all have the same pair of Nike free run shoes. The first person to expose the shoes to my school was the varsity quarterback, one of the most picky, demanding, and the most athletic person in our school. He started to recommend...

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Nike Marketing Strategy

strategy. In addition, Nike invested $20 million dollars into the “Just Do It” campaign, which challenged a generation of athletic enthusiasts to chase their goals. Other marketing strategies such as sponsorship of international sports teams were used to enter markets abroad and strengthen the company’s presence at the global level. According to D&B site Hoovers, Nike is the world’s #1 shoe and apparel company. Pros of Marketing Strategy Nike has focused on selling a brand that represents success and...

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Nike World Cup 2010 Case

Case Analysis In 1962, Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972, they changed their name to Nike and developed their iconic swoosh logo. Their first innovative shoe featured a waffle outsole that was lightweight and provided superior traction...

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Business Strategy - Nike - A Case Study

Of Core Competence Page 1 Introduction & Mission MISSION: TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD * “IF YOU HAVE A BODY, YOU ARE AN ATHLETE” • NIKE, Inc., based in USA, is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. • Originally known as Blue Ribbon Sports (BRS), it started with an idea to make the footwear lighter to give competitive advantage to athletes by track athlete Philip Knight and his coach Bill ...

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Nike Background

design a logo which could be placed on the side of a shoe. He handed the swoosh, gave $ 35.00. In the spring of 1972, the first shoe with the Nike logo was introduced ..... the rest is history! (De Nike Consumer Affairs packet, 1996) A Brief History of Nike The Nike athletic machine began as a small set of distribution located in the trunk of Phil Knight's car. From these principles and not unfavorable, the brainchild of Knight became the athletic shoe company that would come to define many aspects of...

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Corporate Governance of Nike

US running shoe market. NIKE goes public1988 with the Famous slogan “Just do it” introduced and company acquired Cole Haan. Throughout its existence, NIKE endorsed and sponsored different athletes like Michael Jordan the famous basketball player or Tiger Woods the young outstanding golf player and so many. Afterward in 1992, opens its first NIKETOWN store and a few years later, it acquired Canstar Sports, which included hockey equipment maker Bauer. In 1997 the Jordan brand of athletic shoes was launched...

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NIKE market analysis

some special criteria. And as co-founder Bill Bowerman once said, “If you have a body, you are an athlete”. Jumping on to the current situation/market, Nike is one of the finest brand which manufactures sports goods. Nike is the largest seller of athletic footwear and apparel in the world. It employs more than 33,000 people, internationally. Nike sells products in more than 180 countries around the world; it reported revenues of $19.2 billion for the fiscal year ending May 31, 2009. Nike designs and...

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Nike Plc

NIKE, INC COMPANY PROFILE Nike, Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive, Beaverton, USA, the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike, Converse and Umbro over 170 countries. It is employing 34,400 workers and has been being competed strongly by Adidas and Puma (Nike company website, 2010). ok For the last five years, Nike’s revenue increased steadily...

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Back Ground of Nike

* | Origins and history Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer...

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high-price athletic shoes (Adidas, Nike, Reebok..) His analysis of the shoe industry was right in the eye of the hurricane of the supply chain. There were too many good shoes made but the retails not only was inefficient by having multiple small stores spreading out, and ineffective by limited number of brands and styles carried at each location, but it was it also lack of well-trained staffs who can promote the products and customer loyalty. Ruttenburg has invented a new concept of shoe superstore...

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vice president of operations

founded in 1962 by Bill Bowerman and Phil Knight. The original name of the company was Blue Ribbon Sports. The organization’s goal was to sale low-cost, high-quality athletic shoes to American consumers. Today, NIKE manufactures and distributes athletic shoes and markets them to a global market; while also bolstering sales in athletic apparel, sports equipment, and subsidiary ventures. Nike has multiple distribution channels in over 180 countries with strong postings in Europe, Asia, and the Americas...

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Geox and the Footware Industry

labor intensive and most companies follow a delocalization manufacturing strategy to capture lower labor costs. The primary market segments include Sport/Athletic, Work and Brown. Geox competes mostly in the Brown market but acts as a competitor in the Athletic market because of their focus on technology. Competition is harsher in the Sport/Athletic market as it is the largest market in the footwear industry. Geox should continue to exploit new market opportunities embedded in technological innovation...

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Nike Marketing Analysis

developing skate shoes (Etzel, Walker, and Stanton). Public relations were negatively affected by allegations of child labor in third- 1 Boustani world factories. However, the subsequent negative publicity increased the exposure for its online NIKEiD shoe personalization service. Nike is generating more selectivedemand advertising towards women to increase the revenue share for that market segment. The market for high-priced performance shoes has been flat, while the market for casual and fashionable...

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