"Athletic Shoe" Essays and Research Papers

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Athletic Shoe

Problems In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it...

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Nike Marketing

athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this, it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded names and logo ever. Nike, which is the name of the Greek Goddess of Victory, was born in 1972 when Blue Ribbon Sports (BRS) launched its first branded shoe at the U.S. Olympic track and field trials. A former University...

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Nike History

coach. While attending Stanford University, Knight wrote a paper about breaking Germany's domination of the U.S. domestic athletic shoe industry by distributing low-cost, high-quality Japanese athletic shoes to American consumers. In an attempt to realize his theory, Knight visited Japan and built an agreement with the Onitsuka Tiger company, a manufacturer of quality athletic shoes, to sell Tiger shoes in the United States. Since Bowerman and Knight each had full-time jobs, they needed someone to...

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Nike vs Adidas

Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951. The company revenue for 2009 was listed at€10...

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Reebok Swot

opportunities of “Adidas (often referred to as “the company”) alongside the threats and opportunities of the Reebok (subsidiary of Adidas) “EasyTone” fitness shoe as an individual product - that might in turn affect its marketing strategy and sales. Opportunities SPONSORSHIP AGREEMENTS Adidas has secured sponsorship agreements with many National Athletic leagues that have increased the company’s visibility to the globe. For example, Adidas is Official Sponsor of the Women’s World Cup 1999 in the USA...

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Team 8 NIKE Brand Inventory

depicted with wings, giving rise to her designation “Winged Victory”. Bowerman invented a grooved pattern on the sole inside of a waffle iron. The waffle-type grooved pattern helped athletes grip the running track and were lighter than traditional athletic shoes. A Portland State University student designed Nike’s ‘swoosh’ logo in 1971 for a mere $35. The logo went through four iterations until it reached the solo swoosh it is today. The slogan “Just Do It”, created in 1988, was inspired by serial...

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www.batabd.com Bata is a trusted name in shoe market all around the world. Bata Shoe Company ( Bangladesh) Ltd. is one of the leading shoe ret ailers in our cou ntr y . T oda y t he B at a S hoe O rganizat ion is a sprawling geo - centr ic company encompas sing operations in more than 70 countries around the world and is managed by 4 Meaningful Busines s Units ( MBU) acros s 5 continents. I t serves more than 1 million customers per day, employs more than 42,000 people, operates more than 5,500...

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and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and Web sites which sell Nike's sports and leisure products. Nikeaccounts for 33% of the global market share in the athletic footwear industry. Nike, being an international organization, needs to focus on macro environmental factors.The external factor that affects brand/product Nike is political, economic, social andtechnology. How did Nike get its name? Nike is the...

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Nike vs Adidas

of Oregon. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian. HISTORY OF NIKE The company's clothing and shoe designs typically feature three parallel bars, and...

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completing his MBA at Stanford University. Johnson was extremely instrumental in the start-up of Nike. He created the swoosh logo, the name itself, its mail-order system, its brochures, and many other key parts of the company. Nike is a mainly an athletic footwear company, but it is also invoved further in apparel and althetic equiptment. It markets to a variety of segments including men, women, and children of all ages. Nike has different market lines that advertise to a variety of price points,...

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