Mercury Athletic Footwear Case Assignment Questions: 1. Is Mercury a good target for AGI? Discuss strategic fit of brands‚ products‚ customers‚ and distribution. Identify specific sources of value. Discuss AGI’s strengths/weaknesses compared with other bidders. I think Mercury is a good target for AGI: The brands--the AGI brands and logos are associated with a lifestyle that was prosperous‚ active and fashion-conscious. The Mercury brands are athletic and casual footwear. The products--AGI focused
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endangered Active Gear’s growth. Mercury Athletic Footwear designs and distributes athletic and casual footwear dominantly to the youth market. Mercury competes in four main product lines: men’s and women’s athletic and casual footwear. Men’s athletic footwear is the leading product for Mercury Athletic. Women’s casual footwear is Mercury’s worst performing product and post-acquisition the line may be discontinued by Active Gear. The acquisition of the Mercury Athletic division has sources of potential
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Mercury Athletic Footwear: Valuing the Opportunity Team 10 / Mergers and Acquisitions West Coast Fashions‚ Inc (WCF) was a large business‚ which dealt with men’s and women’s apparel. One of their segments was Mercury Athletic Footwear. WCF wanted to dispose off this segment. They just wanted to divest because they wanted to focus more on their core business and move it up to the elite class. John Liedtke was the Business Development Head at that time in Active Gear Inc. He had a clear idea that
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Synergy Operating synergies are those synergies that allow firms to increase their operating income‚ increase growth or both. We would categorize operating synergies into four types: 3. Combination of different functional strengths‚ as would be the case when a firm with strong marketing skills acquires a firm with a good product line Operating synergies can affect margins and growth Sources of Financial Synergy With financial synergies‚ the payoff can take the form of either higher cash flows
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Net Present Value of Mercury Athletic Enterprise The results of my financial analysis based on the Free Cash Flow Method considering the base case of financial projections and assumptions for Mercury Athletic Footwear collated and developed by John Liedtke indicate that that the project to acquire Mercury Althletic has a positive net present value at $243‚025 (in thousands) [ given by PV(FCF)=86‚681+ PV (Terminal Value) =156‚343] which is also greater than the recommended acquisition price of $186
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Mercury Athletic Footwear Valuing the Opportunity [Author] CASE ANALYSIS Mercury Athletic Footwear Table of Contents 1. Is Mercury an appropriate target for AGI? Why or why not? ............................ 3 2. Review the projections by Liedtke. Are they appropriate? How would you recommend modifying them? ....................
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divisions: Mercury Athletic with $431.1 million revenue in 2006. AGI is very profitable but it is smaller than other competitors‚ which is becoming a competitive disadvantage‚ so that AGI saw it has a possible opportunity for growth via acquire Mercury Athletic which represents a similar market share in the mature‚ highly competitive industry. Executive Summary There are several reasons why Mercury Athletic is an appropriate target for AGI since an acquisition. Firstly‚ AGI and Mercury are dealing
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Mercury Athletic Case Nicholas Thebeau‚ Student ID 50927830 Presented to: Professor Kevin Wall West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s branded apparel recently announced plans for a strategic reorganization. Active Gear‚ Inc. (AG)‚ a privately held footwear company‚ was contemplating an acquisition opportunity. John Liedtke‚ the head of business development for AG‚ was interested in a WCF subsidiary. The subsidiary that Liedtke and AG intended to
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Mercury Athletic Footwear Case Study John Liedtke head of Active Gear‚ Inc. (AGI) is contemplating whether to invest in Mercury Athletic a subsidiary of West Coast Fashions (WCF). Mercury was purchased by WCF in hopes to increase business revenue however this was not the case. Business did not do as expected‚ WCF was then eager to abandon its apparel. John Liedtke saw this as an opportunity to take over Mercury and as result increase its business revenue. In order to determine whether this is
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PROJECTIONS The engineering drawing is a set of conventions for the representation of object with technical purposes (design‚ production).For that‚ we use graphical projections. GRAPHICAL PROJECTION: The production of a two dimensional image of a three dimensional object. HISTORY OF PROJECTIONS: Throughout human history we have used pictures to convey ideas‚ express ourselves‚ present information‚ etc. Basically we have used pictures to communicate. The difference in drawings across time
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