Mercury Athletic Footwear Overview Active Gear‚ Inc. is a privately held footwear company with $470.3 million in revenue in 2006‚ making it relatively small compared to big players in the athletic and casual footwear industry. Eyeing an opportunity for growth via a bolt-on acquisition‚ John Liedtke‚ head of business development for the company‚ is looking into acquiring a subdivision of West Cost Fashions‚ Inc.‚ Mercury Athletic. With 2006 revenue of $431.1 million‚ Mercury Athletic represents
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financial projection essential element of planning that is the basis for budgeting activities and estimating future financing needs of a firm. Financial projections (forecasts) begin with forecasting sales and their related expenses. The basic steps in financial forecasting are: (1) project the firm’s sales; (2) project variables such as expenses and assets; (3) estimate the level of investment in current and fixed assets that is required to support the projected sales; and (4) calculate the firm’s
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Case Analysis of Barco Projection System: Worldwide Niche Marketing Introduction Barco N.V. was established in 1934 as a producer of radio broadcast receivers. At the end of 1970’s‚ facing the economic recession owing to oil supply shock‚ the company altered its market strategy from consumer market to industrial niche market of projectors. This decision was based on firm and clear vision that Barco knew which market it had to serve. Pursuing top-of-the-line in the high-end niche market‚ Barco
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Map Projections A way of representing the earth’s curved surface on a flat surface of map is known as map projections. A globe represents the most accurate position‚ place of different things present on earth but a globe is not practical for many of the functions for which we require a flat map. Map projections help us to represent most of the earth’s surface at a wide variety of scales‚ on a flat‚ easily transportable surface. A globe is the true representation of distance‚ direction‚ area‚
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Financial Projection Use fund Start-up Expenses First month (RM) First 6 month (RM) Salary- CEO 1‚800 10‚800 Salary- 5 Staff 7‚500 45‚000 Advertising- Newspaper 450 2‚700 Advertising- Magazine 800 4‚800 Brochure fees 120 720 Promotion- Coupon 6‚500 8‚500 Promotion- Discount 5‚000 7‚500 Web site registration and maintenance fee 300 1‚800 EPF 1‚116 6‚696 SOCSO 163 978 Rental 45‚000 120‚000 Insurance (Company) 250 1‚500 Legal fees 200 200 Registration for Business License 150 150 Business
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this has led to less operating volatility and better supply chain management as well as lower DSI 3. Company weaknesses: By avoiding the chase for the latest fashion trend and avoiding big box retailers‚ the company has had very low growth 4. Mercury was a subsidiary of a large apparel company As a result of a strategic realignment‚ the division was considered to be non-core. 2006 revenue and EBITDA were $431.1 million and $51.8 million respectively Under the egis of WCF‚ Mercury’s performance
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Jide Wintoki From: Richard Smith‚ Scott Mitchell‚ Zack Gregory Re: Mercury Athletic Acquisition Based on our analysis of Mr. Liedtke’s base case projections for a potential acquisition of Mercury Athletic‚ we have concluded that this is a positive net present value project‚ and that AGI should proceed with the acquisition. Under Mr. Liedtke’s operating assumptions‚ we calculate the value of Mercury’s discounted cash flows to be $624.446 million‚ and the acquisition price to be $156.643 million‚ yielding
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A Reasonable Voice In Sophocles’ Antigone‚ Haemon‚ a secondary character‚ proves to be a more significant piece of the play than expected. Although he is believed to be unimportant and useless‚ his role has a great influence on the outcome of the play. Most importantly‚ in desperate times he provides reasonable solutions to Creon’s unreasonable actions. In the end‚ Haemon is proven to be right. Therefore‚ contrary to what he appears‚ Haemon’s true nature is to be the voice of reason. Haemon’s
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Mercury is the second smallest planet in the solar system. It is 4‚879 kilometers across. Compare that with our moon‚ which is 3456 km across‚ and you can see that mercury is not very big. In fact‚ Jupiter’s moons Ganymede and Callisto and Saturn’s moon Titan are bigger! Even though those moons are bigger‚ Mercury weighs a lot more than they do because it is made of mostly metal and rock. In fact‚ Mercury has the most metals for its size of any planet in the solar system. Mercury is also the closest
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announced a strategic reorganization calling for a divestiture of certain assets‚ and one of the divisions it intended to shed was Mercury Athletic‚ its wholly owned footwear subsidiary. John Liedtke‚ the head of business development for Active Gear‚ Inc. (AGI)‚ a privately held athletic and casual footwear company‚ contemplated an acquisition opportunity of Mercury that would significantly improve his business. So‚ he wanted to evaluate this opportunity. This paper introduces the basic situation
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