Mattel sued the band‚ saying they violated the Barbie trademark and turned Barbie into a sex object‚ referring to her as a "Blonde Bimbo."[1] They alleged the song had violated their copyrights and trademarks of Barbie‚ and that its lyrics had tarnished the reputation of their trademark and impinged on their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink"‚ a trademarked color owned by Mattel.[2] Aqua claimed that Mattel injected their own meanings into
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Running head: CASE STUDY: MERCK & COMPANY: THE VIOXX RECALL Merck & Company: The Vioxx Recall Albert Balogun California Baptist University BUS 520A: Managerial Ethics Jim Bishop‚ PhD June 30‚ 2010 Merck & Company: The Vioxx Recall The issues involved in Merck‚ a pharmaceutical manufacturing company’s recall of one its products‚ Vioxx‚ is the effect of direct-to-consumer (DTC) advertising of prescription drug on the society public
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Case 15 Mattel Inc. ‘’The serious business of making toys’’ Mattel‚ Inc.: the serious business of making toys Case 15 Mattel‚ Inc. is the world leader in designing and manufacturing family products such as Barbie‚ American girl‚ hot wheels and cabbage patch kids. With a 5.5 billion in annual revenue and products being marketed in more than 150 countries around the world this company has managed to stay very successful and incredibly ethical throughout the years. These are some of the
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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Assignment -2 Operations Management- II Spin Master Toys had to launch its First Electronics Product‚ E-Charger. They had to choose a supplier from Wai Lung and Wah Shung. Spin Master considered many factors before taking this decision which is given in excel below. S.No. Factors Weights Wai Lung Wah Shing Rating Weighted Rating Weighted 1 Reputation 9% 2 0.18 4 0.36 2 Capacity 12% 4.5 0.54 2 0.24 3 Quality Levels 15% 3.5 0.525 4.5 0
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Mattel‚ Inc: Vendor Operations in Asia 小组成员：葛晔韬、李如妍、陈嘉、黎健兴、马迪 Introduction Mattel is a leading company in the toy industry created in 1945‚ which owns a number of iconic toys and renowned brands. Mattel differentiate between core and non-core products‚ manufacturing its core products in-house and outsourcing non-core products. And core products include Barbie‚ Hot Wheels products‚ selective Disney and Fisher Price lines‚ while non-core products tended to be promotional items‚ or toys with short
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in toy retailing in the late 1990s? Is this an attractive industry from the perspective of incumbents? Toys ‘R’ Us enjoyed a large market share of the toy retailing industry up to and through the 1980s and the toy industry in general experience a phenomenal annual growth of up to 26 percent‚ but this was to change in the following decade. In the late 1990’s the toy retail industry gained new entrants‚ among them Wal-Mart. Wal-Mart stocked the top twenty percent of the hottest-selling toys on
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Testing Management Strategy • Resource Management • Business Analysis & Requirements • Test Case Execution • Software Architecture • Automating Testing Tools • Waterfall & Agile Methods • Test Case
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recommended HR practices to improve corporate effectiveness‚ competiveness and sustainability‚ this analysis has addressed aforementioned of following 3 toy companies: Panda Bear Toys‚ Caribou Toys and Grizzly Bear Toys. With limited background information provided‚ several studies have been treated as reference in this analysis‚ especially the studies of Gubman (1995) and Sheppeck & Militello (2000)‚describing the relationship between corporate value disciplines and corporate strategies. Value discipline
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outsourcing at Mattel Abstract This study addresses the ethical issues related to Mattel Corporation. This study presents a chronological dateline highlighting the illegal and unethical activities that took place by suppliers for Mattel as well as Mattel’s reaction to the crisis. In addition‚ this article will address how corporate culture played a role in the decision to outsource the manufacturing process to facilities‚ which were not following legal standards. Keywords: Mattel‚ corporate culture
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