PROCUREMENT‚ LOGISTICS After reading this chapter you should be able to: -+ Analyse the -+ Identify broad macro-environment of organisations in terms of political‚ economic‚ social‚ technological‚ environmental (green) and legal factors (PESTEL). key drivers in this macro-environment and use these key drivers to construct alternative scenarios with regard to environmental change. -+ Use five forces analysis in order to define the attractiveness of industries and sectors for investment
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positions and its competitive advantages within the market. And suggest a scenario planning to face the future external environment to let Ryanair can maintain their positions and success in future. Analysis of the external macro-environment PESTEL Framework (Refer Appendix 1) Political Factors The political aspect has represented a considerable advantage for Ryanair‚ since the European Union (EU) is a completely political stability‚ so Ryanair does not encounter problems with governmental
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Appendix 1 SWOT Analysis A Page 9 4.2. Appendix 2 SWOT Analysis B Page 10 4.3. Appendix 3 SWOT Analysis C Page 10 4.4. Appendix 4 PESTEL Analysis A Page 11 4.5. Appendix 5 PESTEL Analysis B Page 11 4.6. Appendix 6 PESTEL Analysis C Page 12 5. Rationale 5.1. Peer Assessment Page 13 Introduction Group ME10 are a group of consultants tasked with selecting a location in which to build a new
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With reference to organisations or industries that you know‚ to what extent do you think that recent changes in the UK economy will have inevitably damaged the long-term profits of businesses that operate in this country? (40 marks) The UK had recently emerged from the recession 2007-2009‚ the economy is now recovering. During the recession‚ many businesses had struggled to survive. The strategies that businesses had taken during recession may affect their long-term profits. For example‚ as people
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CASE STUDY The Service Sector of Germany I. Table of Contents II. Abstract III. Introduction Germany has the largest population in the European Union with 84.5 inhabitants in January‚ 2010. The prosperous German economy attracts millions of immigrants from around the world as it is the third largest country in terms of immigration. Germany is bordered by Poland‚ Czech Republic‚ Austria‚ Switzerland
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6 3.1 Introduction to UK Hotel Industry 7 3.2 Introduction to SAVOY Hotel 7 4. PESTEL‚ SWOT‚ Competitive advantage 4.1 Pestel analysis of SAVOY Hotel 8 4.2 Swot analysis of SAVOY Hotel 10 4.3 Competitive Advantage and Competitive
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Table of Contents INTRODUCTION 2 ENVIRONMENTAL ANALYSIS 2 PESTEL Framework Analysis 2 Michael Porter 5 forces analysis 4 Discussion further from the environmental analysis 7 STRATEGIC CAPABILITIES ANALYSIS 8 Strategic capabilities identification 8 Discussion from the Strategic Capabilities Analysis 11 Recommendation for long-term development 11 CONCLUSION 12 REFERENCES 13 INTRODUCTION Banking industry in New Zealand is a developed industry and has a long time history of
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. Introduction The purpose of this report is to investigate the market and provide a strategic analysis for Hoover of its internal and external marketing environment in the Middle East (ME). Founded in 1908 in Ohio‚ the Hoover brand name has become synonymous with the vacuum cleaner. Hoover is an example of ‘brand salience’‚ the marketing concept where the brand name becomes so well known that it is used to describe many different types and manufacturers of vacuums (Romaniuk and Sharp‚ 2004).
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management decided to pull out by decreasing their numbers. If this situation will continue‚ the big rivals will gain more market share‚ which will be difficult for Morrisons to catch up. Apart from that‚ strong competition from heavy discounters as Lidl and Aldi wins over Morrisons’ customers by causing fall of its market share. PEST Analysis In order to see macro-environment of supermarket industry of UK‚ PEST analysis is presented below. PEST analysis discusses about external factors that
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1.0 Introduction 1.1 Background of Mydin In the year 1918 marks the year Mydin was found by one Mr. Gulam Husen Jamal who was the father of Mr. Mydin. Mr. Gulam was managing his shop until ward world 11 which saw the end of Mr. Gulam’s shop in Penang which was burnt down by fire incidents and left them with nothing. In 1957 Mydin out of a strong determination and his ability to persist in life pushed forward and with the help of his immediate son in the year 1979 and 1989 respectively continue
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