Johnson Scholes and Whittington 2008
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Course of Study: PS4S01 - GLOBALISATION AND SUPPLY CHAINS
OF PROCUREMENT, LOGISTICS
After reading this chapter you should be able to:
-+ Analyse the -+ Identify
broad macro-environment of organisations in terms of political, economic, social, technological, environmental (green) and legal factors (PESTEL). key drivers in this macro-environment and use these key drivers to construct alternative scenarios with regard to environmental change.
-+ Use five forces
analysis in order to define the attractiveness of industries and sectors for investment and to identify their potential for change. groups, market segments and critical success factors, and use them in order to recognise strategic gaps and opportunities in the market.
-+ Identify strategic
«II
INTRODUCTION
The environment
This Digital Copy and any digital or printed copy supplied to or made by you under the terms of this Licence are for use in connection with this Course of Study. You may retain such copies after the end of the course, but strictly for your own personal use. All copies (including electronic copies) shall include this Copyright Notice and shall be destroyed and/or deleted if and when required by the University. Except as provided for by copyright law, no further copying, storage or distribution (including by email) is permitted without the consent of the copyright holder. The author (which term includes artists and other visual creators) has moral rights in the work and neither staff nor students may cause, or permit, the distortion, mutilation or other modification of the work, or any other derogatory treatment of it, which would be prejudicial to the honour or reputation of the author.
Course of Study: PS4S01 - GLOBALISATION AND SUPPLY CHAINS
OF PROCUREMENT, LOGISTICS
After reading this chapter you should be able to:
-+ Analyse the -+ Identify
broad macro-environment of organisations in terms of political, economic, social, technological, environmental (green) and legal factors (PESTEL). key drivers in this macro-environment and use these key drivers to construct alternative scenarios with regard to environmental change.
-+ Use five forces
analysis in order to define the attractiveness of industries and sectors for investment and to identify their potential for change. groups, market segments and critical success factors, and use them in order to recognise strategic gaps and opportunities in the market.
-+ Identify strategic
«II
INTRODUCTION
The environment