Business Decision Making final

Topics: Rational choice theory, Decision making, Flipism Pages: 16 (5311 words) Published: January 8, 2015


1. Introduction
1.1. Site APage 1
1.2. Site BPage 2
1.3. Site CPage 3
1.4. ConclusionPage 4
2. Section B
2.1. The Nature of Group WorkPage 4
2.2. Organisational BehaviourPage 4
2.3. The Hawthorne Effect Page 5
2.4. GroupthinkPage 5
2.5. Devil’s AdvocacyPage 5
2.6. Philosophy and HistoryPage 6
2.7. Decision Making ProcessPage 6
2.8. Rational Decision MakingPage 6
2.9. Bounded RationalityPage 6
2.10. Organised AnarchyPage 6
2.11. Conclusion Page 7
3. Bibliography
3.1. References 1-10Page 8
3.2. References 11-17Page 9
4. Appendices
4.1. Appendix 1 SWOT Analysis APage 9
4.2. Appendix 2 SWOT Analysis BPage 10
4.3. Appendix 3 SWOT Analysis CPage 10
4.4. Appendix 4 PESTEL Analysis APage 11
4.5. Appendix 5 PESTEL Analysis BPage 11
4.6. Appendix 6 PESTEL Analysis CPage 12
5. Rationale
5.1. Peer Assessment Page 13


Group ME10 are a group of consultants tasked with selecting a location in which to build a new hospital for the Mid Southern NHS Trust. The group have researched three possible locations; The Old Colliery (Site A), Dams Nature Reserve (Site B) and Derelict Woolen Mill Complex (Site C). The group has undertaken both a PESTEL and SWOT analysis for each location to help determine which have the best features in the surrounding areas and which area will benefit most from a new hospital being built. The key features we have analysed to determine this is the education of those that are living in the area and whether they are highly skilled or semi-skilled/unskilled, the condition of the land the hospital will be built on, the transport links to and from the area and whether they are suitable for future potential customers to reach and any major issues that may affect the building of the hospital for the surrounding areas. The group concluded that Site B would be most beneficial to all stakeholders. Throughout the report the group has justified why the other sites have not been chosen and why Site B is the most suitable. The report is separated into two sections. Section A is the ‘Decision Document’ outlining the reasons for the groups decision and section B is a reflection on how the decision was made demonstrated with theoretical underpinning. Section A

Site A
The group decided to use Micro and Macro analysis techniques to analyse Site A and the advantages and disadvantages it has over the other locations of the sites. The location – Site A, has a large availability of unskilled and semi-skilled workers to fill the roles of cleaners, caretakers, shop workers and other semi-skilled work that will need to be undertaken in the hospital. This is a huge advantage for Site A as it means that there will be a greater selection of workers to choose from during the recruitment and selection process which will most likely result in a well rounded workforce (See Appendix 1). Not only would this be an advantage to the potential hospital but also the local politicians are in favour of the hospital being built upon this site due to the possibility of welcoming job opportunities to the area (See Appendix 4). A further advantage of building the hospital on Site A is that the area is well populated and the East-side of the area has a large amount of older people who are more likely than other generations to have need for a new hospital close by (See Appendix 1). A disadvantage of choosing Site A over the other locations is the investment that will be needed to clear up the area (See Appendix 1). Not only would deciding to build in the...

References: Bounded Rationality
John Scott (2000) states that “The rational individual chooses the outcome with the greatest satisfaction”
Frog Life Great Crested Newt Conservation (2003) Surveying for (Great Crested) Newt Conservation [Online]
Business Dictionary (2013) Nominal Group Technique [Online] Washington, D.C., USA. Available from:<> [Accessed 20th April 2013].
Ellis, S & Dick, P (2000) Introduction to organisational behaviour. Developing effective groups and teams. London. McGraw-Hill Publishing Company.
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