Introduction The story of McDonald’s started in the early 1940s when two brothers‚ Dick and Mac McDonald‚ and Raymond Kroc founded the McDonald’s Corporation with the company motto ‘Quality‚ Service‚ Cleanliness and Value’. Most of McDonald’s restaurants are operated by franchisees or by affiliates‚ some are operating under joint-venture agreements (www.mcdonalds.com). Nowadays McDonald’s is one of the most valuable brands globally and used to be the world’s largest restaurant chain‚ before Subway
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Eric Schlosser wrote the book “Fast Food Nation” to prove that the fast food industry is solely responsible for many problems that affect today’s society. He begins his argument by explaining how the fast food industry came to be and who made it happen. Carl Karcher was the biggest starting pioneer of this new industry. After his marriage in 1939‚ he bought his first hot dog cart and “by the end of 1994‚ [he] owned 4 hot dog carts in Los Angeles.” His next fast food venture was his Drive-In Barbeque
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VENTURE CONCEPT PROPOSAL “FROM KITCHEN TO KITCHEN” PREPARED BY : ROSNIZA AB. AZIZ Table of Contents INTRODUCTION 3 CONCEPT 3 MARKETING 6 CONCLUSION 7 INTRODUCTION It has been a great challenge to working parents in this era to balance up their life between career and theirfamily. In our busy daily life we spend more times in the office and tend to neglect our loved ones. As a working mother I am very concern about my children’swell-being especially their daily food intake
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THE COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods‚ the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s
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Fast Food Hello everybody.Im Vy . Today‚ I will represent about topic Fastfood News The History Of The Fast Food Industry Most of us think of fast food as a recent phenomenon connected with the rise of modernism and contemporary culture. The truth is the origins of cheap‚ readily available food date back a long way‚ and fast food didn’t always get the bad rap it does now. Origins of fast food: The origins of fast food are really the origins of street food. Fast food has always
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Situation Analysis 1.0 Market Summary Pollo Tropical has a good amount of information about its customers‚ identifying common characteristics between them as well as working on satisfying those similarities. As target markets‚ Pollo Tropical aims the Hispanic and Caribbean community‚ as well as other people looking to get a grasp of the before mentioned cultures. The restaurant also serves people looking for great quality food that helps them keep their health‚ as well as their physique
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Debonairs Pizza – “Try Something Amazing” Brief Background Known as the leading pizza quick service restaurant in South Africa‚ Debonairs Pizza was established in 1991. The two university students (one of them being Craig McKenzie) who founded this restaurant (operating in Pietermaritzburg from a family bakery) played a key role in setting up Debonairs to what it is today. Currently in South Africa there are 382 outlets (as of 28 February 2014). Recently‚ Debonairs has been launched in Mumbai‚ India
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Fast Food Industry Not to Blame for Obesity Shoving bad food into your mouth at a fast food restaurant isn’t your fault‚ it’s the industry that is to blame. Now that doesn’t sound right‚ does it? In today’s society‚ Americans tend to think that something isn’t our fault‚ that someone else is to blame‚ this is called the blame game. Carl Pickhardt claims‚ “Blame never resolves conflict; it only protracts conflict by inflaming whatever grievance is involved.” Prolonging the confilct by blaming
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Hartley Highlight Burger Wars McDonald’s is a well-known fast-food chain restaurant found around the world. They had consistent growth for decades until recently during the 90’s and early 20’s. Although not their official founder‚ Ray Kroc developed and exploded this fast-food restaurant into what it is today. He insisted on clean restaurants that were family friendly and fast food preparation. Large growth in the early years of the company eventually plateaued bringing about the companies struggles
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Fast Food Market economic trends Fast food is now served at restaurants and drive-throughs‚ at stadiums‚ airports‚ zoos‚ high schools‚ elementary schools‚ and universities‚ on cruise ships‚ trains‚ and airplanes‚ at K-Marts‚ Wal-Marts‚ gas stations‚ and even at hospital cafeterias. In 1968‚ McDonald’s operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. McDonald’s is the nation’s largest
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